Shimao Hotels & Resorts Wins Double Awards, Leading New Trends in China’s Hospitality Industry

Shanghai, June 7, 2016 /PRNewswire/ -- At the recently concluded "2016 CHA China Hotel Awards" and the "Travel Find Love 2016 Global Best Hotels Awards Ceremony," Shimao Hotels & Resorts has been honored with two awards, receiving the "Emerging Hotel Management Group Award." Its concept hotel brand — MiniMax Premier Hotel — was awarded the "Trendsetting Hotel Brand of the Year."

At the 2016 CHA China Hotel Awards ceremony, Shimao Hotels & Resorts was presented with the "Emerging Hotel Management Group Award." Mr. Tang Ming, General Manager (center), accepted the trophy.

At the Travel Find Love 2016 Global Best Hotels Awards Ceremony, the concept hotel brand of Shimao Hotels & Resorts — MiniMax Premier Hotel — won the "Trendsetting Hotel Brand of the Year."

As a wholly-owned subsidiary of Shimao Group, Shimao Hotels & Resorts was established in 2009. While collaborating with international hotel management groups, it is also committed to developing its own hotel brands. Currently, it operates a total of 15 managed and self-owned hotels across the country, with 5,500 guest rooms. Starting from real estate, Shimao has, in just over a decade in the hospitality industry, continuously launched hotel projects with strong market value. Over a decade ago, Shimao introduced the Le Méridien brand to China; Starwood recently announced the entry of its tenth brand — Tribute Portfolio — into the Chinese market, with the brand’s first property in China set to be launched by Shimao. The globally attention-grabbing, lowest-elevation deep pit hotel is also currently under vigorous construction. In addition, Shimao’s project near Hong Kong International Airport in Tung Chung will feature over 1,000 guest rooms and will become the largest international branded hotel in the Hong Kong region upon completion. With a steady, innovative, and low-profile approach, Shimao Hotels & Resorts has gradually developed into one of the leading hotel management companies in China. It is also the first real estate-based hotel management company in China to systematically develop mid-range hotel brands. It is precisely because of Shimao’s unconventional boldness and impressive achievements that it has received numerous accolades in recent years’ industry award selections.

MiniMax Premier Hotel is a concept hotel brand created by Shimao Hotels & Resorts targeting the mid-range market.OverviewIt is also the brand that Shimao Hotels plans to focus on developing in the future. Catering to the demand of the new generation of business travelers for non-mainstream personalized experiences, it downplays traditional hotel auxiliary functions (such as conferences, dining, and recreation), and instead emphasizes core accommodation features. Through uniquely designed spaces and high-quality personalized services, it offers guests a distinctive stay experience. For example, it no longer uses traditional white bed linens, allows guests to choose their preferred room numbers, does not include minibars in guest rooms, provides free Wi-Fi throughout the hotel, and features an online shopping platform where guests can purchase their favorite hotel amenities to take home. The MiniMax Premier Hotel brand was launched in the Shanghai market in 2014, with additional projects under development and soon to open in Chengdu, Xiamen, Dalian, Yancheng, and Linyi. Currently, Shimao Hotels & Resorts is accelerating the development pace of MiniMax Premier Hotel to bring the brand to more cities.

Shimao Hotels & Resorts 2016 First-Half Industry Award Highlights: