Elite figures in the skiing industry gathered at the 11th Beijing Ski Industry Summit Forum to discuss the 2022 Beijing Winter Olympics and the goal of getting 300 million people involved in winter sports...

2016Year6Month10-12Day, the 11th Beijing Ski Industry Summit Forum, hosted by Outdoor Life Magazine and Beijing Bingxue Weiye Culture Communication Co., Ltd., was held in Beijing. Around400professionals from over 100 ski industry institutions in China and abroad, along with executives of companies aiming to join the ski industry, converged on Beijing Crab Island to engage in heated discussions centered around the rare opportunity presented by the “2022Beijing Winter Olympics” and the “3hundred million people on snow” initiative, focusing on how China’s ski industry can develop in a healthy and sustainable manner. Two world skiing champions—Guo Dandan and Li Nina—also attended related forum events, sharing their passion for skiing and their hopes for the development of the ski industry.

The format of this year’s forum was innovative, consisting of two high-end, professional closed-door meetings—the “China Ski Industry30People Forum” and the “Ski ResortCEORoundtable Conference”—two specialized presentations—one by a domestic scholar and one by a foreign expert—two peak dialogues—“Cross-sector Integration: A Dialogue on the Future Direction of the Ski Industry” and “Localization and Domestic Brands of Ski Resort Equipment and Gear”—and an exhibition—the Ski Resort Equipment and Gear Exhibition.

10On the afternoon of30, the “China Ski Industry30People Forum” kicked off the 11th Beijing Ski Industry Summit Forum. Over“2022participants attended, including heads of ski resorts (resorts, holiday areas) such as Yabuli Sunshine, Vanke Songhua Lake, Miyuan Yun Ding Paradise, and Silk Road, as well as executives from companies providing equipment, gear, and various services to ski resorts like Beijing Shuohuaji, Xueyilan, Cabbeen, and Alpine Pro. Also present were representatives from the Zhangjiakou and Yanqing Operation Centers of the Winter Olympics Organizing Committee, and journalists from People's Daily Online and China News Service. The meeting revolved around the theme of the “3Beijing Winter Olympics” and “2022hundred million people on snow: expanding the ski market, upgrading ski enterprises, and achieving sustainable development in the ski industry.” Discussions, exchanges, and dialogues took place across three dimensions: “How to objectively assess how the3Winter Olympics and the

hundred million people on snow initiative will drive expansion of the ski market,” “How to address the upgrade of the entire ski industry while investment in the ski sector is accelerating and the number of ski resorts is rapidly increasing,” and “Innovative thinking to provide skiers with more personalized and differentiated ski products and quality services, thereby achieving sustainable development.”11On the afternoon ofCEO, another closed-door meeting—the “Ski ResortCEORoundtable Conference”—was held. Around150participants, including heads of ski resorts and executives from some ski resort suppliers, service providers, and other related institutions, attended. The topics focused on issues related to the management and operation of ski resorts:Market positioning and project operations for suburban ski resorts,WeChat bridging the last mile of “smart skiing,”Techniques for avoiding liability in ski accidents, and the need for more professional services to enhance the quality of ski resorts. This was a highly practical, targeted, hands-on, and down-to-earth professional conference.

11On [day], two specialized presentations were held: “2015-2016Analysis of the Status and Development Trends of China’s Ski Industry” and “3Hundred Million People on Snow and the Policy Choices of the Chinese Government,” which respectively analyzed and interpreted the current state and development trends of China’s ski industry, as well as how to understand the3hundred million people on snow initiative and related policies. Additionally, there were sessions on “How ski resort facilities can achieve seasonal operational transitions—a successful case from Mont Blanc” and “How to utilize and upgrade facilities to achieve environmentally friendly, energy-saving, low-cost venue construction and sustainable development—a case from the host of the Turin Winter Olympics.”Sestrierereport on ski resorts, while the participants were presented with some successful cases from Italy.

12Two peak dialogue sessions were held: “Cross-sector Integration: A Dialogue on the Future of the Ski Industry,” where industry leaders from tourism, investment, and related fields shared their perspectives on the challenges facing China’s ski industry and potential solutions, broadening our understanding of the sector; and “Localization and Domestic Brands of Ski Resort Equipment,” which2022discussed how the 2022 Winter Olympics will drive adjustments in the ski industry and examined corporate practices, focusing on the role of domestic brands in the field of ski resort equipment.

During the conference, a Czech outdoor skiing brand showcased their latest stylish ski apparel, presenting them to the skiing industry professionals throughSHOWclothing displays. Yulin Hanniun introduced their new snow groomer model for2016and successfully secured customer intent contracts on-site. Explorer Group unveiled their “Snow King Winter Olympics Plan” to the skiing community.

During the conference, the Beijing Ski Industry Summit Forum signed strategic cooperation agreements with Explorer Group and Haus International, forming strategic partnerships. They will integrate their resources, complement each other’s strengths, grow together, and make greater contributions to the development of China’s ski industry.

Nearly30well-known brands in the ski industry and some “new faces” brought their new products and technologies to participate in the exhibition, including:Explorer, Haus International, Xueyilan, Shuohuaji, Yulin Hanniun, Alpinestars, Shenyang Yahao, Kabin, Daowo Electromechanical, Zhongsuo Guoyou Cableways, Pomagalski, Dalian Quanri, Danhong Sports, Wuxi Kaba, Beiqiyun, Tianchou Law Firm, Henan Ice and Snow Tourism, GOSKI, Double Power, Shengxiang Ski, Husky, Snowline, Baiyi Rubber, Arctic Power, Shenzhen Intelligent, Dongguan Kangbo Composite Materials, Zhongpiaomeng, and others.