From June 30 to July 3, do you know what major event is coming up? That’s right, the Asia Outdoor Exhibition will grandly kick off at the Nanjing International Expo Center. The sportswear brand ULVANG, which keeps you dry all summer, is waiting for you at Booth 4.5510!
Globally, 25% of pesticides are used on conventional cotton, and the large-scale cultivation of cotton consumes a significant amount of the Earth's precious water resources.
The global annual demand for textiles is 90 million tons, most of which relies on polyester fibers derived from non-renewable energy sources such as petroleum and natural gas. Cotton and polyester fibers are precisely the two most commonly used fibers in the global textile industry.
Expanding the total amount of resources by extending the lifespan of existing natural materials is an urgent priority for both consumers and major fashion companies.
Fortunately, sustainable fashion has now become a key focus in the fashion industry.
The original idea behind this concept is that throughout a product's entire lifecycle—from production to use—it should consider its impact on the environment and society, consume fewer natural resources, and reduce environmental pollution.
Now, more and more fashion-conscious consumers are losing interest in clothing with opaque origins and shoddy craftsmanship, and are instead seeking ethically produced, stylish clothing and accessories.
As a sports brand from Northern Europe with a strong sense of social responsibility,ULVANGThe 2016 latest short-sleeve shirts are made from a blend of 70% eucalyptus fiber and 30% merino wool.
Clothing made from eucalyptus fiber can naturally absorb and evaporate a large amount of moisture, creating a natural effect that keeps the body dry during exercise without feeling sticky, hot, or clammy.
Wool has natural moisture-wicking, breathable, sweat-releasing properties, and also offers fire resistance, sun protection, and anti-static benefits.
ULVANGIt is the first brand to blend these two materials and apply them to outdoor apparel. This material combination makes the short-sleeve T-shirt soft to the touch, and even when sweating heavily during exercise, it doesn’t cling to the skin, providing a natural dry feel.
Quick-drying materials rapidly evaporate sweat, and while this achieves a dry effect, it is also a process of continuous energy dissipation.ULVANGThe natural dry effect of this latest short-sleeve T-shirt is completely different from quick-drying. It is a natural moisture exchange process that also maintains an air barrier between the skin and the fabric, ensuring breathability on the skin’s surface and preventing continuous sweat evaporation, which would otherwise lead to constant heat loss.
Sweating is a process of energy loss, especially since the evaporation of sweat continuously absorbs heat, causing the body to lose energy. This is why excessive sweating can eventually lead to exhaustion. This exhaustion is not due to dehydration, but rather excessive energy loss in the body.
Therefore, truly good gear is designed to minimize sweating. The less breathable the gear, the more you sweat, and the more energy you lose. Breathability creates a dry environment on the skin’s surface, preventing the nerves from sensing discomfort. Without the sensation of discomfort, the nerves won’t send signals to sweat.
Experience has shown that natural materials have strong thermal resistance properties. The ingenious combination of natural materials like eucalyptus fiber and wool gives this short-sleeve shirt significantly higher thermal resistance compared to other synthetic functional garments. It reacts more slowly to external temperature changes. It is precisely these natural dry properties and high thermal resistance that enable the shirt to quickly adapt to environments with large temperature variations and alleviate skin irritation caused by temperature shifts.
This is specifically evident when athletes wearing this shirt exercise, sweat, and then enter an air-conditioned room—the skin feels much less of a cold shock compared to other quick-drying garments. It is precisely because of this natural protective effect that this short-sleeve shirt is particularly suitable for trail running with significant altitude changes and northern regions with large day-night temperature differences.
Finally, we need to emphasize that,We do not produce materials—we simply transport tree bark and wool.ulvangThis is our way of giving the best gift to this summer!
So, after hearingULVANGthis introduction, are you tempted?
From June 30 to July 3, come to Booth 4.5510 in Hall 4 of the Asia Outdoor Exhibition at the Nanjing International Expo Center for a refreshingly dry encounter withULVANG—the brand that doesn’t produce materials but simply transports nature’s gifts.