When you hear “forum,” you might think super serious, super boring. Don’t blame us for saying you’re not worldly enough — at the various forums and salons during the Asia Outdoor Show, everyone is engaged, enthusiastic, interactive, and packed with valuable insights.June 29th, the 2nd COA Outdoor Summit ForumAs the prelude to the 2016 Asia Outdoor Show, it naturally brings you the industry’s freshest topics as well.
Agenda revealed
Summit theme: Integration & Development
Agenda: New Member Induction Ceremony “Unite Brand Power, Drive Sustainable Industry Growth”
Time: 10:00-10:30
Participating guests: All COA members
Agenda: The Evolution Path of the Outdoor Industry
Time: 10:30-11:00
Participating guest: Sheng Faqiang – Founder of Toread, Chairman & CEO of the Group
Agenda: How Brands Can Expand Influence Through Events
Time: 11:00-11:50
Participating guests: Zhong Chengnan – Founder & General Manager of KAILAS; Zeng Hua – Founder & General Manager of SCALER; Zhang Heng – Founder & Chairman of Sanfo Outdoor; Cai Yongjun – Chairman & CEO of GoodRun Sports; Wang Baoshun – General Manager of Neo PR
Agenda: Opportunities and Challenges in the Sports Industry
Time: 13:30-14:00
Participating guest: Bao Mingxiao – Director of the Sports Social Science Research Center, China Institute of Sport Science, General Administration of Sport of China
Agenda: Collaborative Development in the Outdoor and Travel Industries
Time: 14:00-14:50
Participating guests: Zhen Hao – Founder of Easy Tour; Ma Wei – Co-founder of Xianyou Outdoor Resort
Agenda: Paths of Development in a Diversified Market
Time: 15:00-15:50
Participating guests: Chen Zuyuan – Founder of EZON Intelligent Sports Watch; Ren ? – General Manager of Extreme Home; Kong Weihong – President of Xingjia China Co., Ltd.; Wang Xuesong – General Manager of JD Sports & Health Division; Zhang Jingwei – Gore; Shen Bo – Founder of Codoon
Guest Lineup
↑↑↑ Sheng Faqiang – Chairman of China Outdoor Brand Alliance (COA); Founder of Toread, Chairman & CEO of the Group
The visionary leader driving the growth of the Toread Group. Graduated in 1992 with a degree in Engineering Survey from Central South University, and earned an EMBA from Tsinghua University in 2010. Founded Toread in 1999, and under his leadership, the company successfully went public on the ChiNext board in 2009. Its products have ranked No.1 in sales in the Chinese market for seven consecutive years, making Toread a leader in China’s outdoor gear market.
↑↑↑ Zhong Chengnan – Founder & General Manager of KAILAS
An avid outdoor enthusiast who loves mountaineering, rock climbing, as well as off-road motorcycling, skiing, paragliding, diving, and extreme cycling. Despite being injured in a skiing accident, he quickly returned to work. Even in a wheelchair, he propelled KAILAS to greater heights and broader stages, leading the brand into the global climbing market. KAILAS (凯乐石) is currently Asia’s only full-category outdoor brand and product supplier. For over a decade, KAILAS has continuously sponsored domestic and international mountaineers, climbing teams, and outdoor adventurers dedicated to the core pursuit of “Just for Climbing.”
↑↑↑Zeng Hua - Founder and General Manager of SCALER
Founder of SCALER, a leading Chinese brand in fashionable outdoor gear. She has won numerous honors including Runner-up in Season 3 of CCTV’s "Win in China," Top 10 Emerging Entrepreneurs, Youth Entrepreneur Mentor, Annual Figure in China’s Outdoor Sports Industry, Top 10 Hikers, and 2016 Brand Women • Green Economy Award.
↑↑↑Zhang Heng - Founder and Chairman of Sanfo Outdoor
Founder of Sanfo Outdoor; graduated from Peking University in 1996 and attended the IMBA program at Tsinghua University School of Economics and Management in 2003. He founded Sanfo Outdoor in 1997, which now operates over 30 top-tier outdoor specialty stores nationwide. In 1998, he established the Sanfo Outdoor Sports Club, which has more than 200,000 official members and has been awarded “Top Ten National Outdoor Sports Clubs” by the Chinese Mountaineering Association for several consecutive years. The company went public on the Shenzhen SME Board in 2015.
↑↑↑Cai Yongjun - Chairman and CEO of Shanpao Sports
An avid long-distance runner, Cai founded Shanpao Sports with the mission of combining sports philosophy with public welfare, aiming to elevate China’s sports spirit to new heights. Shanpao Sports is dedicated to developing top-tier events in three major categories: marathons, urban road races, and mountain trail runs. It has successfully organized events such as the Shanghai Songjiang Half Marathon, Jingmen International Marathon, and Longding Shangri-La Skyrun.
↑↑↑Wang Baoshun-Neyo, General Manager & Chairman of Beijing Neyo Public Relations & Planning Co., Ltd.
2004–2010: Market Director and Operations Director of Shanye Magazine, during which he participated in the commercial sponsorship for the 2008 Olympic Torch Relay to Mount Everest. He also planned and published two large-scale documentary photo albums: the Tibet Mountaineering Team’s 14 Peaks Over 8,000m Climbing Documentary Album and the 2008 Beijing Olympic Torch Relay to Mount Everest Documentary Album. 2008–present: General Manager & Chairman of Beijing Neyo Public Relations & Planning Co., Ltd. Specializes in planning and organizing large-scale outdoor events. In 2008, commissioned by the Chinese Mountaineering Association, he pioneered the National Camping Congress, and subsequently planned and organized over 40 nationwide events including National Camping Congresses, National Outdoor Sports Festivals, and National Outdoor Sports Carnivals. In 2012, commissioned by the Chinese Mountaineering Association, he planned and organized the commercial Qinghai Lake National Hiking Congress, which achieved great success. It has since been successfully replicated nationwide, with 20 hiking congresses now organized annually across the country.
↑↑↑Yang Jichuan, Chairman of Qianbaidu Communication Group & Meiye Sports
Co-founder of the Discovery Road · Getu Exploration Race. An off-road running enthusiast and Chairman of Qianbaidu Communication Group. Previously worked at China’s largest educational software company, Kelihua Group. Started his own business in 2003 and, after over a decade of hard work, founded the well-known Qianbaidu Communication Group. In 2009, established Meiye Sports, ventured into outdoor sports, and elevated the extreme sport Parkour to a national-level competition, organizing three national Parkour competitions and multiple international open tournaments, thus promoting the development of Parkour in China. In 2014, created the off-road running event — Discovery Road “Getu Exploration,” a global elite jungle challenge race.
↑↑↑Bao Mingxiao, Director of the Sports Social Science Research Center, China Institute of Sport Science
Currently a research specialist at the China Institute of Sport Science. A judge for the National Philosophy and Social Sciences Fund projects, a member of the All-China Sports Federation, Deputy Director of the Sports Industry Branch of the Chinese Society of Sport Science, Executive Director of the Beijing Olympic Economy Research Association, a member of the China Sports Development Strategy Research Association, a member of the CBA League Committee, a brand consultant for CCTV’s Advertising Department, and an independent director of Xtep International. With many years of teaching and research in sports economics, he has undertaken multiple projects funded by the National Natural Science Foundation and the National Philosophy and Social Sciences Fund. Major works include Wealth in Sports, China Sports Industry Development Report, Sports Industry: A New Economic Growth Point, Commentary on China’s Professional Sports, Interpretation of Hot Topics in the Sports World, and Sports Market: A New Investment Hotspot.
↑↑↑Ma Wei, Co-founder of Xiangyou Outdoor Resorts
Co-founder and Vice General Manager of Xiangyou Outdoor Resorts. Graduated in Business Administration from Renmin University of China, and has previously worked at CTS China Travel Service under the China Travel Service Group and at Caesar Travel Co., Ltd. under HNA Group. A seasoned tourism expert with ten years of experience in tourism product R&D, and has traveled to over 60 countries across five continents.
↑↑↑Zhen Hao, Founder of Easy Tour World & Senior Vice President of TrailRunner Holdings Group
With over a decade in the travel industry, he is a serial entrepreneur with a professional background in tourism. As a pioneer in reforming the business model of Chinese travel agencies, he founded Easy Tour World in 2008, leading its users onto a path of “smart tourism” distinct from traditional agency models through a “e-commerce + chain operation” approach. He has been honored as the “King of Peripheral Tours,” awarded the “Forbidden City Cup Advanced Individual” title, and received the “Most Elegant Executive in China’s Tourism Industry” and “Annual Travel Agency Contributor” awards. He also serves as Vice President of the “Black Horse Travel” branch of Entrepreneur Magazine, Youth Entrepreneur Mentor for the Beijing Communist Youth League, and Vice President of the Travel Agency Branch of the Beijing Tourism Industry Association.
↑↑↑Chen Zuyuan, Founder of EZON Intelligent Sports Watch Brand
Graduated with a master's degree in Transportation Automation from Northern Jiaotong University. Founder of the EZON Intelligent Sports Watch brand, Vice Chairman of the China Clocks & Watches Association, and Vice Chairman of the China Wearable Industry Promotion Alliance.
↑↑↑Kong Weihong, President of Xingjia China Co., Ltd.
Bachelor’s degree in Civil Engineering from Zhejiang University, MBA from Renmin University of China. With nearly 20 years of industry experience, she leads Xingjia (China) Co., Ltd., which owns over ten travel gear brands including Swiss Army Knife Wenger, top global travel brand Eagle Creek, American business elite favorite Briggs & Riley, the originator of American messenger bags Timbuk2, Canadian fashion backpack brand INUK, and American premium casual brand GUESS. The company has over 200 physical stores nationwide, with online sales channels covering more than 80% of first-tier shopping platforms.
↑↑↑Shen Bo, Founder of Codoon
An experienced geek, founder and CEO of Codoon. After graduating with a master’s degree from the University of Electronic Science and Technology of China, he worked at companies such as Cisco, Alcatel, and Nokia. In 2010, he founded the sports social platform Codoon, dedicated to encouraging users to adopt an active lifestyle and achieve better health through fun and engaging services. “Have you Codooned today?” has become a new verb in people’s fashionable sports lives.
↑↑↑Zhang Jingwei, Gore-Tex
MBA from York University in Toronto, Canada. Previously employed at General Electric and Motorola. With 18 years of experience in strategy, marketing/sales, market development, and customer service in the communications and consumer goods industries. Since joining Gore in 2006, she has successively established the Gore Outdoor Heroes team, launched the Gore-Tex Outdoor Dream Realization campaign, initiated the Gore Outdoor Lecture Series, and founded the Gore Outdoor Pioneer Camp, among many other projects that have driven the development of China’s outdoor industry.
Host
↑↑↑Cai Yingyuan, General Manager of LeEco Outdoor Business Unit
A current affairs commentator, who previously founded and served as Editor-in-Chief of Sina Outdoor and Sina Running channels. A board member of the Beijing Triathlon Association, passionate about and actively involved in various outdoor sports such as running, mountaineering, skiing, cycling, kayaking, and road trips. He has been committed to promoting a healthy outdoor lifestyle, having completed numerous 100-kilometer trail runs, triathlons (standard distance), and marathons both domestically and internationally.
There are more industry leaders who willappear at theCOA Outdoor Summit Forum... Get the latest forum updates by following the “Asian Outdoor Show Service Account”! Want to exchange ideas with top professionals? Eager to witness the latest trends in the outdoor industry live?June 29, 2016, Yangtze Hall, Jinling Convention Center,The 2nd COA Outdoor Summit Forum — don’t miss it!
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Note: The forum has only 240 seats available. Over 190 have been pre-booked, leaving just over 40 seats remaining. Friends interested in attending should purchase tickets as soon as possible — first come, first served... Grab your tickets now athttp://coa.asian-outdoor.com/index.php?m=Meeting&a=index