In June 2016, a unique outdoor new product experience and expansion activity was jointly initiated by Journey in Search of Light; the Survivalist Academy customized this special wilderness experience course for “Journey in Search of Light”. All members of “Journey in Search of Light” used their own gear to enter Shennongjia, experiencing the products in a real outdoor environment. Everything was done to better and more accurately develop superior and more practical products in the future.

 

The new product launch event of “Journey in Search of Light” was a great success, with partners taking a group photo together

       At every Asian Outdoor and ISPO event, “Journey in Search of Light” always makes astonishing moves. Hundreds of dealers and partners from across the country gather together, whether long-term collaborators or newcomers, all gaining genuine insight into various industry trends.

       Since the debut of Journey in Search of Light at the last ISPO Shanghai Summer Show, the Journey in Search of Light team has evolved into a broad coalition of twelve strong brands; from apparel to accessories, from routes to ground services, the Journey in Search of Light team now covers most areas of outdoor projects. In the process of pooling resources together, it has also attracted significant attention from audiences, media, and dealers.

       "Journey in Search of Light" Club is a cooperative organization jointly initiated by independent outdoor brands, dedicated to the healthy development of China’s outdoor industry. It has grown to include twelve brands: Sunree, AILUKU, Snowwolf, Storm Rider, Freetime, Mushan, Doggy Shengao, SLIDE, Hando, Alpine Yak, Vipelo, and Owen Party.

       The purpose of the Journey in Search of Light team is simple and direct: to enable brands and dealers to achieve sustainable profitability.

       Since its establishment, Journey in Search of Light has done the following:

       1. Share operational experience and establish a consensus on intellectual property protection;

       2. Jointly resist malicious competition;

       3. Share resources and grow together;

       At this stage, after initial collaboration, the various brother brands under Journey in Search of Light have engaged in deeper cooperation; Journey in Search of Light is a model based on market development needs, which has received recognition and support from industry insiders since its inception.