7Month13Day,Press Conference for the China Mountain Outdoor Super League Held in Beijing,The event organizers, the Chinese Mountaineering Association and Shizhi Sports, officially launched China’s first mass-participation mountain outdoor sports competition points platform. The launch was jointly initiated by Xuchuan, Party Committee Secretary of the Mountaineering Sports Management Center of the General Administration of Sport of China; Zhang Zhijian, Director of the Outdoor Sports Department of the Mountaineering Sports Management Center of the General Administration of Sport of China; Fan Nan, General Manager of China Everbright Sports Fund and Director of Shizhi Sports; and Liu Dakai, Chairman of Shizhi Sports.,As an officially certified mass-participation mountain outdoor sports competition points platform, the official website of the China Mountain Outdoor Super League (www.chinaoutdoorhero.com) also officially went live on that day.
Authoritative System Certifies “Chinese Outdoor Heroes”
In recent years,the appeal of outdoor sports has become increasingly prominent,and has garnered growing attention and favor. With favorable national policies and ever-expanding market demand,,as the main battleground showcasing the competitive allure of outdoor sports,,a variety of sporting events have emerged. And as sharing workouts, competing in step counts, and collecting medals have increasingly dominated social media,,how to define one’s position in the field of outdoor sports,?how to scientifically improve outdoor sports skills,?and how to select from the vast array of competitions?have become common dilemmas for many outdoor sports enthusiasts.
The Chinese Mountaineering Association, the organizer of the China Mountain Outdoor Super League, together with Shizhi Sports, officially launched China’s first mass-participation mountain outdoor sports competition points platform — this platform evaluates participants’ annual performance by comprehensively considering factors such as the type of competition, number of events participated in, and finish times,,and determines the skill level of outdoor sports enthusiasts through a points-based ranking system. At the same time, as the sole platform carrying China’s mass-participation mountain outdoor sports events and performance levels, the China Mountain Outdoor Super League,is built upon the existing mass-participation event resources of the Chinese Mountaineering Association,,linking mountain outdoor events and participating athletes,,thereby achieving comprehensive integration of mountain outdoor sports event resources.
Including mountain climbing races, ultra-long-distance mountain cross-country races, trail leagues, mountain multi-sport races, outdoor skills competitions, and more,numerousmass-participation mountain outdoor sports events organized by the Chinese Mountaineering Association will be incorporatedinto the system of the China Mountain Outdoor Super League,,becoming part of the China Mountain Outdoor Super League’s points competitions. Athletes who participate in these events and successfully complete them,can activate their certification on the platform using their ID number.,Earn corresponding competition points.
Based on the points, the China Mountain Outdoor Super League has established four levels of honors — the Gold Medal, Silver Medal, Bronze Medal, and Commemorative Medal of “China Outdoor Hero” — to define participants’ outdoor sports proficiency and provide different material rewards.
Internet+ Platform deepens event connections
The launch of the China Mountain Outdoor Super League not only provides a solid foundation for the standardization, marketization, and diversification of China’s mountain outdoor sports events, but also effectively promotes deeper connections among various point-based events, between athletes and events, and among athletes themselves.
Currently, on one hand, there is little to no connection between different events.,Participating athletes often face a situation where they “compete against multiple events.”,This greatly constrains the influence and sustainability of individual events or single event brands. Leveraging the authority and influence of the Chinese Mountaineering Association,,the China Mountain Outdoor Super League organically integrates various outdoor events into premium branded competitions., As participants become deeply associated with a single event brand,,it indirectly strengthens their ties with all the point-based events.,This achieves the maximized impact of mountain outdoor sports competitions.
On the other hand,,the relationship between events and athletes often “begins with registration and ends with race completion.” The China Mountain Outdoor Super League extends the post-event value — every athlete’s finish certificate becomes more meaningful, turning into valid data for the Super League. At the same time,,culminates in crossing the finish line.” The China Mountain Outdoor Super League extends the value of the event further—each participant’s finisher certificate gains greater significance, becoming valid data for the super league. At the same time, the mass-participation mountain outdoor sports event points platform will strongly encourage outdoor enthusiasts to participate in diverse types of events, continuously improving their athletic level,while earning honor levels as well as certain spiritual and material rewards.
Integration, regulation, and activation drive a virtuous cycle for events
The creation of the China Mountain Outdoor Super League,offers more opportunities for both domestic mountain outdoor events and enthusiasts — for the events,,the China Mountain Outdoor Super League integrates a series of mountain outdoor competitions,transforming competition into collaboration. Meanwhile,,through brand operation,,the China Mountain Outdoor Super League will significantly enhance the commercial value of mountain outdoor events,providing strong support for their sustainable development.
For outdoor sports enthusiasts,,in addition to better quality assurance of events,,the points, ratings, honors, and reward system of the China Mountain Outdoor Super League have also attracted much attention. By participating in more diverse types of events and improving their competitive skills, outdoor sports fans will gain higher-level honors and rewards,,thereby encouraging more people to take part in a wider range of mountain outdoor sports events.
The call to gather “China Outdoor Heroes” has been sounded.,With the gradual development of the China Mountain Outdoor Super League and the mass sports event points platform jointly launched by the Chinese Mountaineering Association and Shizhi Sports,,it will surely invigorate and ultimately foster a virtuous cycle in China’s mountain outdoor sports and events.
