Making travel enthusiasts scream and veteran guides yearn for more — China’s first “Guide ” mobile APP has made an exciting debut in the sweltering heat of July. Jointly developed by international and domestic experts, scholars, internet celebrities, travel geeks, top writers, and industry veterans, and under the continuous spotlight of national tourism media, major portals, and central-level media, the “Leifeng Travel” APP — poised to fill a gap in the tourism market — has finally unveiled its magical face and made its official debut.
It is reported that one of the platform’s standout features is its reliance on globally-sourced leisure and tourism advantages, drawing on the up-to-date, rich travel information accumulated and continuously updated by countless seasoned guides. This enables the creation of diverse, distinctive, wide-ranging, and highly cost-effective travel routes for millions of travelers and families yearning to explore. These offerings help them step beyond their usual world, venture into new realms, pursue their dreams, and enjoy the ultimate life they deserve. Travelers can consult online, book guides online, and enjoy a range of professional services.
In the world-famous tale “Alice’s Adventures in Wonderland,” which was even adapted into a blockbuster Hollywood film, the adorable little white rabbit with a pocket watch leads Alice into a fantastical world, embarking on a thrilling and delightful adventure. The charming guides on the “Leifeng Travel” platform are just like that little rabbit — they appear before you, open a window to a new world, guide you through it smoothly, and eventually safely return you to the very window you started from.
The distance always stirs our longing. But where exactly is the most suitable destination for you? The answer: in the heart of a guide. Every good guide has a “heaven-measuring ruler” — they traverse the world on foot and feel its beauty with their hearts. They are living maps of travel and trusted advisors on your journey. A great guide can tailor the best routes, carefully select appropriate transportation, and meticulously meet every need... “Guide ” — a group of outstanding guides connected with excellent plans — can create dreamlike journeys.
A quirky guide under the Leifeng Travel banner once developed an exclusive deep-sea fishing and sailing route. Two fishing enthusiasts traveled together, engaging in reef diving, coral viewing, offshore fishing, seafood barbecues, and hotpot feasts... Most amazingly, they even caught tuna weighing over 20 kilograms — imagine the market price for that? Yet the 7-day, 6-night deep-sea fishing trip only cost 13,800 RMB per person.
On the Leifeng Travel platform, there are many more such unique and innovative travel routes. For example, one guide takes parent-child groups to explore the upscale lifestyle of Los Angeles on the U.S. West Coast, including educational facilities, neighborhoods, and community environments — even facilitating face-to-face interactions with local businesses. Other popular routes include short trips around major cities like Beijing, Shanghai, Guangzhou, and Shenzhen. Outstanding guides, with their professionalism and diligence, are constantly discovering and creating brand-new travel products.
The creative spirit and service ethos of guides are the internal driving forces behind elevating the quality of the travel experience. As the torchbearer of the “Guide ” travel philosophy, Leifeng Travel remains committed to the ongoing recruitment, screening, and training of guides. It is reported that Leifeng Travel is launching a nationwide campaign to recruit one million guide partners, helping guides start their own businesses, innovate, become their own bosses, and work for themselves. Recruitment drives have already begun in cities such as Beijing, Dalian, Xi'an, Chongqing, and Chengdu. You can sign up by downloading the Leifeng Travel APP, following its WeChat public account, or calling the customer service hotline.
Additionally, Leifeng Travel emphasizes not only its platform but also its services, striving to deliver high-quality, in-depth experiences for travelers. These include: First, route introduction and planning services — providing in-depth background information for each travel route and attraction, along with the most suitable, cost-effective itineraries. Second, professional services — offering targeted assistance regarding specialized travel gear and important considerations. Third, concierge services during the trip — with online customer support responding instantly to provide help or advice whenever needed, ensuring a smooth journey from start to finish. Fourth, personalized private customization services — for instance, some clients want to “ride the wind and cleave the waves, seeing all of Chang’an’s blossoms in a day,” aiming to cover as many sights as possible in limited time. Others prefer leisure travel, savoring the tranquility of slowly passing time. Leifeng Travel tailors exclusive travel services based on different customer needs.
Leifeng Travel also actively organizes public welfare activities, inspiring a sense of social responsibility among travelers and effectively promoting volunteer tourism. Its guides not only enthusiastically share destination knowledge but also take pride in acting as volunteers, proactively educating tourists on how to care for the cultural environment, wildlife, and flora of travel destinations.
Moreover, Leifeng Travel provides a platform to support college students’ innovation and entrepreneurship in the tourism field. Any students passionate about tourism — especially those majoring in tourism management — can leverage the Leifeng Travel platform to engage in travel planning or become platform guides, pursuing innovation and entrepreneurship. In this era of leisure and exploration, Leifeng Travel has become a focal point of attention. The launch and future upgrades of the Leifeng Travel APP will create a vast platform full of endless possibilities for the tourism industry.