On August 9, 2016, the press conference themed "Industry Aggregation &很长
About Sanfo Outdoor
Founded in 1997, Sanfo Outdoor has a history of 19 years to date. Over the years, adhering to the business philosophy of "integrity in operation and guaranteed after-sales service," the company has achieved continuous, healthy, and rapid development. It has grown from a small 30-square-meter store near the east gate of Peking University into a chain with 35 internationally first-class outdoor specialty stores across 12 cities nationwide. The company represents and distributes tens of thousands of products from nearly 400 professional domestic and international outdoor sports brands, and sells outdoor gear through major e-commerce platforms such as the Sanfo website, Tmall, and JD.com.
Since organizing its first event in 1998, the Sanfo Club has grown to have over 200,000 official members. By continuously innovating and developing outdoor activity products suitable for various groups, it organizes outdoor trips for tens of thousands of people each year. Its self-owned brand events, represented by triathlon, trail running, and marathons, are held over 40 times annually across the country. Additionally, it customizes in-depth, personalized travel activities for outdoor enthusiasts, with nearly 100 events successfully launched each year. Sanfo Outdoor has become a trusted and well-known expert partner in outdoor sports for more consumers, accompanying them throughout their lives.
In 2015, Sanfo Outdoor successfully went public on the Shenzhen SME Board, marking a new starting point and journey. After years of unremitting efforts, the company has evolved from a retailer of professional outdoor sports gear into a comprehensive service provider offering an integrated solution for outdoor sports experiences both online and offline.
In the future, Sanfo Outdoor will rely on its unique integrated service model combining online shopping, specialty stores, and clubs to enrich and improve its product structure. It plans to establish chain flagship stores in provincial capitals and key cities across the country, equipped with thoughtfully designed outdoor experience centers. At the same time, it will strengthen its e-commerce sales channels, launch mobile internet marketing platforms, and through the integration of online and offline efforts, intensify its focus on organizing outdoor events and training, outdoor experiences, and domestic and international outdoor travel. The goal is to comprehensively build an integrated outdoor sports service system that combines outdoor gear sales, outdoor event promotion, and outdoor culture dissemination, fully entering the sports and outdoor leisure market. Sanfo Outdoor will also export high-quality resources and engage in deep cooperation with local governments and institutions that possess excellent outdoor resources, providing high-level services such as outdoor event management and outdoor experience camp operations, to jointly create a win-win outdoor sports ecosystem.