“Life is not just about the daily grind; there’s also poetry and the fields of the distance.” Where exactly does the journey lie? Following last year’s trip to South Africa, the JACK WOLFSKIN Wolf Trek will embark again from September 4th to 14th, and our next destination will be Peru — a distant and mysterious country that gave birth to the “City of the Sky,” Machu Picchu, and the magnificent expanse of the Amazon rainforest.
Venture deep into the Amazon, visit the “City of the Sky” Machu Picchu, experience a sightseeing train, and enjoy the full participation and live streaming of China’s own Bear Grylls, Zhu Weiqiang. The entire journey will span 10 days, from September 4th to 14th. JACK WOLFSKIN friends are ready to experience a unique South America. Play games, earn points, and even exchange them for gear. Are you ready?
The JACK WOLFSKIN brand has deep ties to the animal the wolf, and due to the brand’s ongoing commitment to environmental protection and wildlife conservation, the Wolf Trek embarks on a new journey every year, harnessing the power of media and the public to raise awareness for ecological preservation. This year is no exception — JACK WOLFSKIN will take you to explore the mysteries of the natural ecosystem and, through the strength of the brand and media, convey the call to protect nature to urban audiences, letting the spirit and faith of the wolf awaken everyone’s longing for the natural world.
As the brand’s flagship annual public relations event — the Wolf Trek — it is truly the brand’s highlight of the year. Since 2010, it has traversed much of China, from the vast grasslands of Inner Mongolia, across the Kalameili region of Xinjiang, over the Nujiang Grand Canyon in Yunnan, into the spiritual dwelling place of humanity in Tibet, and to the uniquely scenic Gannan; not only that, we have also left wolf footprints around the world — starting from Germany, to Yellowstone National Park in the United States, then to New Zealand and Australia, experiencing the distinct charm of the British Isles, and finally arriving at the “Rainbow Nation,” South Africa.
The 2016 Wolf Trek is setting off again. Every Wolf Trek, every wolf footprint, is a baptism bestowed upon JACK WOLFSKIN by nature, a gift from the wild. This longing for nature and advocacy for a free lifestyle makes us even more determined to carry on the spirit of the wolf — our steps in exploration and advancement never cease.