On August 30, 2016, Sony (China) Co., Ltd. launched its first action cameras*1 with built-in Steady Optical SteadyShot — the FDR-X3000R and HDR-AS300R. Sony’s image stabilization technology has long been highly regarded in the industry. The newly released FDR-X3000R, capable of 4K video recording, and the high-definition HDR-AS300R action cam, feature the same advanced stabilization previously available only in Handycam
The Sony Action Cam first-ever zoomable wearable camera HDR-AS50 Travel Handheld Kit will start pre-sales on January 15, 2016, with a special pre-sale price of 2180.
The price of Sony's first stabilized optical 4K Action Cam FDR-X3000R Ring Kit is 4580 yuan, and it will soon begin pre-sales simultaneously on the Sony China online store and at Sony's direct retail stores. For details on the HDR-AS300R launch, please stay tuned to the Sony China online store, the official Sony Imaging Circle Weibo account, or the Sony China WeChat public account (WeChat ID: sonycn_001).
Sony (China) Limited was established in October 1996 in Beijing by Sony Corporation as a wholly-owned subsidiary aimed at unifying and coordinating Sony’s business activities in China. As the regional headquarters in China, it engages in investments in the electronic information industry, product marketing, customer after-sales service liaison within China, and provides macro-management and extensive business support to all Sony-affiliated companies in China, driving the continuous growth of Sony’s business in the Chinese market. Sony (China) Limited hopes to contribute to China’s economic development through its various business activities.
Sony Corporation is one of the world’s leaders in consumer and professional audiovisual products, gaming products, communications products, key components, and information technology. Its achievements in music, film and television, computer entertainment, and online businesses have also made it a global leading electronics and entertainment company. The company achieved consolidated sales of 71.7 billion US dollars for the fiscal year ended March 31, 2016.