On September 10th, an event centered around perseverance and challenge will make a stunning debut at the Central Plaza of Wangjing SOHO in Beijing. Over a thousand participants will hold impressive planks, showcase their style, engage in self-dialogue through the plank exercise, attempt to break a Guinness World Record, and ignite the passion of life. This is the “Hold the Awe · Charm Begins” Dongfeng Nissan T90 Large-Scale Plank Challenge Beijing Stop.
People and car, both stunning in their own way
Planking is arguably the most popular fitness trend today. This simple yet effective exercise has gained increasing popularity due to its unique fashion appeal. The healthy lifestyle it represents aligns perfectly with the vibrant and uplifting brand image of Dongfeng Nissan. Meanwhile, the human form in a standard plank position embodies strength and beauty, resonating with the wind-sculpted aesthetic design philosophy of the Dongfeng Nissan T90, an intelligent coupe SUV.
Most importantly, both share a trendy and fashionable vibe that appeals to today’s youth. Therefore, the combination of planking and the T90 is truly a perfect match.
When classics are revisited, the excitement reaches new heights
In May 2016, during the second Plank World Cup, Chinese special police officer Mao Weidong set a staggering Guinness World Record with an 8-hour and 1-minute plank, becoming the ultimate plank champion. Following this record-breaking feat, extensive media coverage sparked widespread public discussion and turned planking into a trendy new fitness craze among urban youth. This time, Dongfeng Nissan teams up with the world of fitness and style once again, carefully curating an event designed to rekindle participants’ enthusiasm and recreate—or even surpass—the legendary moments of the Plank World Cup.
Five cities, a nationwide tour of stunning challenges
The “Hold the Awe, Charm Begins” Dongfeng Nissan T90 Plank Challenge will tour five major cities: Beijing, Changsha, Wuhan, Hangzhou, and Guangzhou. Each city has a unique theme: meeting style, encountering passion, embracing youth, and discovering novelty... Each stop incorporates distinctive elements into the plank challenge, boosting fun and generating more talking points. Finally, the winners from the first four stops will gather in Guangzhou for the “Meet the Summit” finals to compete and stun the nation.
Meet Style, Where Planking Also Shines
The Beijing stop, themed “Hold the Awe, Meet Style,” not only features star-studded guest appearances but also vividly showcases the “Meet Style” theme. Stunning cosplay performances will transport you between fantasy and reality; dynamic and creative plank routines highlight the unique personalities of urban youth; the top prize of 3,000 RMB will motivate fitness enthusiasts to plank to the end; and ten seeded athletes will take turns attempting to break the world record held by Mao Weidong, making it the most thrilling highlight of the Beijing stop.