The opening guest of Rui’s Living Room was Professor Liang Qiang, who spoke at the time about changes among outdoor enthusiasts and new opportunities in travel. As for sports travel, it is a travel mode that has only emerged in recent years. With more and more sports enthusiasts, people increasingly prefer to find greater meaning in their travels and more enjoyment in sports.
The concept of sports travel was proposed quite early, but Professor Liang Qiang is the first to release research on participation in sports travel.
2016Year9, Professor Liang Qiang also released the "2016Sports Tourism Participation Report."10On the evening of12,8at 8 PM, at Rui’s Living Room, Professor Liang Qiang will interpret the report.
He was among the first in China to engage in academic research and consulting planning in the field of outdoor leisure. He has presided over dozens of national and provincial-level scientific research projects as well as industry-academia-research collaborative initiatives. He has also published several monographs, including "Outdoor Leisure Industry: International Perspectives and Local Observations."
2016In9, Professor Liang Qiang successfully planned and organized the Sports-Tourism Integration Development Summit Forum at the China Tourism Industry Expo, and as the Chief Expert of Boguan Zhiyuan Micro Think Tank, he released the "2016Sports Tourism Participation Report" for the first time.
Partial images from the report (from Boguan Zhiyuan)
Time:2016Year10Month12Day, evening8:00——10:00
Location: Rui’s Living Room WeChat group
Sign up: Add host Chuyi on WeChat:ohoneone
The following is the content to be discussed during the Wednesday evening session:
1Describing and interpreting the portrait and consumption map of sports tourism participants
2,Analyzing the hotspots and pain points in the niche market of sports tourism (outdoor activities)
3,Exploring the transformation of sports tourism (outdoor activities) scenarios and the "consumption paradox"