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Sign Up | Ling Li: Three Numbers and Two Core Issues Entrepreneurs Must Pay Attention to in Investment and Financing...

Published: 2026-11-08 👁 102 views
Last updated 2026-11-08 — In recent years, more investments have started to focus on entrepreneurial projects in the outdoor and running industries. Gradually, detailed issues have begun to surface, such as how to value a company, how to allocate equity, how to define responsibilities and rights, and so on.

In recent years, more investments have started to focus on entrepreneurial projects in the outdoor and running industries. Gradually, detailed issues have begun to surface, such as how to value a company, how to allocate equity, how to define responsibilities and rights, and so on.

This week, Rui's Living Room has invited Mr. Ling Li, an expert in this field.

Next, let me introduce Mr. Ling Li.

Ling Li said:

Issues and main directions that entrepreneurs need to grasp

The three numbers are the company’s valuation, the investment amount, and the investor’s ownership percentage. These are the most basic metrics of a project, and all other calculations related to numbers are based on these three.

 

Regarding the term sheet, what people want to know is that only certain clauses in this document are binding, such as the exclusivity period and confidentiality.

The combination of these two clauses means that once the term sheet is signed, the company’s founders cannot approach other investors.

 

The physical preparation refers to the company needing to prepare historical documents and records, such as documents on the company’s history, financial statements, important contracts, details about core employees, asset conditions, and so on. The more complete the documents, the more efficient the process will be.

 

 The following content comes from Mr. Ling Li’sPDF(On Investment Terms)

Time:2016Year10Month19Day, evening8:00——10:00

Location: Rui's Living Room WeChat Group

Sign Up: Add the host Chuyi on WeChat:ohoneone

The following topics will be covered in the sharing:

1What preparations should a company make during the investment due diligence phase?

2What negotiations and documents will be involved in signing?

3When can the investment be received?

4Which decisions can investors participate in?

5The company’s valuation

6The investor’s shareholding percentage

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