Shenzhen, China, November 8, 2016 /PRNewswire/
Recently, Qulv (Fun Travel) collaborated with the Mauritius Tourism Promotion Authority and 360 Mobile to produce a major travel live streaming reality show — the “Mauritius Crazy Fun Challenge” journey. A team of influencers, content creators, and fans led by Qulv’s special task force went on a 7-day adventure in Mauritius. The trip centered around influencer live streaming, featuring stunning scenery, delicious food, and immersive experiences of local culture, all showcasing the tourism charm of Mauritius.
Qulv Special Task Force: Mauritius Crazy Fun Challenge
Renowned for its breathtaking landscapes, Mauritius is hailed as the “back garden” of European elites. With its vast oceans, soft sandy beaches, and cascading waterfalls… the overwhelming beauty takes your breath away. This exquisite island, a collection of the world’s finest wonders, is a precious gift from nature.
In recent years, as the overseas travel market has matured, more and more people are eager to venture abroad and experience island scenery. In this era of booming “travel + live streaming,” Qulv has taken creativity to the next level. To give participants a deeper taste of Mauritian culture, the trip featured a rich variety of activities and games, all showcased via live streaming — delivering a “Crazy Fun Challenge” tailored for young travelers.
Travel + live streaming craze: participants are live streaming
Whether it’s the thrill of skydiving over Île aux Cerfs in the “Sky Diving Challenge,” the excitement of a wildlife adventure “Challenging with Lions,” the romance of posing under the red-roofed church in the “Pose Challenge,” or the indulgence of tasting Millionaire Salad in the “Food Challenge” — it’s all on full display here. Each moment reveals the true beauty of Mauritius, thoroughly introducing its food, fun, and activities, and bringing the paradise-like essence of the island to life for all travelers.
The Mauritius Crazy Fun Challenge also received a warm welcome with an official dinner hosted by the Mauritius Tourism Promotion Authority. The Qulv special task force delegation and Mr. Robin Ramhit, representative of the Mauritius Tourism Promotion Authority, engaged in dialogue during the dinner about Qulv’s future initiatives in Mauritius.
Qulv staff with Mr. Robin Ramhit of the Mauritius Tourism Authority at the welcome dinner
Moving forward, Qulv plans to establish or acquire locally operated Chinese receptive tour operators in Mauritius, matching ground service resources, and deeply cultivating themed travel such as Chinese-language services, deep-sea fishing, weddings, and diving. At the same time, Qulv will also strengthen its ground services in island destinations like the Maldives, Sri Lanka, Palau, and Saipan, embedding island vacations deep into consumer consciousness. By achieving strong market positioning through differentiation, service quality, destination focus, and customization, Qulv aims to win greater recognition among its target audience.
In recent years, outbound travel to islands and island-related destinations has become increasingly popular. Especially with the relaxation of visa policies and the increase in international flight routes, the outbound island travel market holds vast untapped potential. For Qulv, which has been dedicated to the island outbound travel market for over three years, these trends form the essential external environment for brand upgrading.