ISPOWang Yilei, New Business Development Director for Asia: How far are Chinese brands from the world?――Insights into Chinese brand innovation through the Sports Design Awards
2016Year37Issue, Total Issue No.84Issue
Let’s start withISPOglobal design awards
“ISPOThe “Global Design Awards” have always been a topic of great importance to outdoor professionals and travel enthusiasts.2016TheISPOGlobal Sports Design Awards535selected2016/2017the Best Sports Product of the Year from among
entries. The submitted products were divided into categories including extreme sports, outdoor sports, snow sports, fitness, health & wellness, and Asian products, with one “Product of the Year” award given in each category. These winning products have all become the most eye-catching items in the outdoor market.“ISPOMost outdoor enthusiasts know about theISPO AWARDGlobal Design Awards (”),“ISPOthe Global Design Awards”are among the few world-class authoritative selections in the sports industry. And an independent Chinese designerRicoalso became the first Chinese brand to win the“ISPOGlobal Innovation Competition Award of Excellence”this year.
With the new edition of the“ISPOGlobal Innovation Competition”just concluded, and the registration period for the“ISPOGlobal Design Awards”still open, we invitedISPOWang Yilei, New Business Development Director for Asia,――to our studio this week to talk about these two global awards — how to participate, what kinds of products can win, who the judges are this year, and more.
――Last year“ISPOGlobal Design Awards”some of the award-winning products――
“Wang Yilei said
1, over the course of15years,ISPOevery year through the “ISPOGlobal Innovation Competition ” platform, we seek out the most outstanding innovative companies in the global sports industry. Companies from38countries, all founded within the last four years,372applied to participate in the latest edition of the competition. This has also made the competition a major event for emerging companies in the global sports industry. AndISPOwill provide full support to these participating companies, helping them attract the attention of retailers and the media through theISPO MUNICH(ISPO Munich (International Trade Fair for Sports Goods and Fashion)).
2We also advocate that distributors extend their value chain from mere product sales to product guidance, and further to consumer travel services. Only in this way can they retain customers; otherwise, they are easily impacted by the internet and other retail methods.
To register, please add the WeChat of any administrator:
Chuyi:ohoneone
Angry Bird:bigbig123bigbig
Running Elephant:q892598779
Time:2016Year11Month24Day, evening8:00――10:00
Location: Rui’s Living Room WeChat group
Registration: Add the host Chuyi on WeChat:ohoneone
The following content will be presented at the sharing session
1:ISPOGlobal Innovation Competition,ISPOGlobal Design Awards, Marketing Award
2、What kind of products can win awards
3、Who are this year’s judges
4、Reflections on domestic and international brands
5、Others
