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Sanfo Outdoor Teams Up with Lejia Sports to Build a Unicorn in the “Orienteering” Industry

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — On November 21, 2016, Beijing Sanfo Outdoor Products Co., Ltd. held a press conference in Beijing, announcing that Suqian Sanfo Jinding Investment Management Center (Limited Partnership) had invested RMB 10.15 million in cash through a capital increase into Beijing Leenjia Sports Development Co., Ltd. and signed an investment agreement. Suqian Sanfo Jinding...
On November 21, 2016, Beijing Sanfo Outdoor Products Co., Ltd. held a press conference in Beijing, announcing that Suqian Sanfo Jinding Investment Management Center (Limited Partnership) had invested RMB 10.15 million in cash through a capital increase into Beijing Leenjia Sports Development Co., Ltd. and signed an investment agreement. Suqian Sanfo Jinding Investment Management Center is a M&A investment fund jointly established by Beijing Sanfo Outdoor Products Co., Ltd. and Beijing Fangyuan Jinding Investment Management Co., Ltd. After this investment, Sanfo Jinding Investment will hold a 17.50% stake in Lejia Sports. This marks the first enterprise invested in by the M&A fund since its establishment, representing strong confidence from both Sanfo Outdoor and Lejia Sports in the development of orienteering in China.

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