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A cross-border fashion snow show kicks off this winter’s skiing season

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — On December 3, 2016, a grand fashion event that marked the start of the skiing season — the 7th Ski Fashion Show & Nanshan 15th Anniversary Celebration — was held with great fanfare at the Beijing Miyun Nanshan Ski Resort.
On December 3, 2016, a grand fashion event that marked the start of the skiing season — the 7th Ski Fashion Show & Nanshan 15th Anniversary Celebration — was held with great fanfare at the Beijing Miyun Nanshan Ski Resort. After accumulating rich experience and continuous innovation, the Ski Fashion Show advocates setting trends in ski fashion at the beginning of the season, perfectly blending China’s skiing industry with the fashion industry, leading the ski fashion trend, and becoming a new milestone in China’s skiing industry. At the same time, the Nanshan Ski Resort also celebrated its 15th anniversary with the blessings of countless ski enthusiasts.


The development of ice and snow sports in Beijing has always received high attention, care, and strong leadership from the municipal Party committee and municipal government. Mr. Li Xiaoming, Deputy Director of the Beijing Winter Sports Management Center, attended the event and delivered a speech, expressing hope that the Nanshan Ski Resort will live up to the enthusiastic attention of the people of the city and all walks of life, and make contributions to the development of ice and snow sports in Beijing and Miyun District. Mr. Zhang Chengwu, Director of the Miyun District Sports Bureau, stated that over the past fifteen years, the Nanshan Ski Resort in Miyun District has created a great place for citizens to enjoy winter sports and leisure. Located in the northeastern part of Beijing, Miyun District boasts unique ice and snow resources. As the leading enterprise in the winter ice and snow sports of Miyun District, the Nanshan Ski Resort has made tremendous contributions to the economic development of our district and has also driven the growth of a number of surrounding industries.


The models participating in the runway show of this event went through registration, auditions, and interviews before finally stepping onto the snowy catwalk of the “Ski Fashion Show” to showcase ski apparel from brands such as Explorer, Jeep, REIMA, and bollé. They fully expressed themselves, demonstrating the unique charm of skiers and interpreting the skiing lifestyle, presenting a spectacular opening show for the launch of Beijing’s ski season. Tan Junting (Giorgio), a rising star in travel, fashion, and entertainment hosting, served as the guest host of this show. Mr. Tang Bochen and Ms. Shi Yueting won the 2016 Nanshan Snow Supermodel titles with their outstanding looks and unique charm, while Ms. Du Wei received the Explorer Brand Star Award for her exceptional presence.
The Aomori Highlands Ski Resort awarded the male and female snow supermodels of this year a grand prize including five days of skiing and accommodation. Skiers are welcome to visit this most popular ski destination in Japan’s Tohoku region. The resort features a total of 21 runs spanning 45.1 kilometers, making it the largest single ski area in Japan, and skiing is available from early December to early May each year.


For skiing enthusiasts, ski accessories are more than just clothing or gear — they represent a fashion culture. TOREAD, a leading Chinese outdoor brand, is highly praised by skiing enthusiasts for its vibrant colors and comfortable feel; Jeep Outdoor (Jeep)


Having celebrated its 15th anniversary, Nanshan Ski Resort has always adhered to the philosophy of pursuing excellence and continuous innovation. Actively preparing for the arrival of the Winter Olympics, and in response to the national call to get 300 million people on the snow, the resort works diligently every summer, regaining strength and building momentum to greet skiers with a brand-new look.

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