CrazyPanda crazy panda action camera hits the market, directly challenging GoPro
Published: 2026-09-24
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Last updated 2026-09-24 — On December 6, the world's first CrazyPanda crazy panda action camera capable of operating for 150 minutes at -15°C was launched. The release of this product not only creatively solves several world-class challenges but also directly challenges GoPro. ...
CrazyPanda crazy panda action camera hits the market, leaving GoPro in the dust
On December 6, the world's first CrazyPanda crazy panda action camera capable of operating for 150 minutes at -15°C was launched. The release of this product not only creatively solves several world-class challenges but also directly challenges GoPro.
The launch event that day was a feast for the outdoor and sports industries, attended by mainstream media outlets such as Sports Weekly, Sports Illustrated, Sina Sports, LeSports, Phoenix Sports, Tencent, NetEase, Sohu, Miaopai, National Geographic Magazine, and Outdoor Exploration Magazine. It also drew executives from well-known domestic sports organizations and clubs, including the Chinese Football Association, Guoan Sports, Wanda Sports, Banff China, Green Trail Outdoor Network, Yanqing Ski Association, Lvtu Travel, and the 2022 Winter Olympics Mass Skiing Ambassador.
CrazyPanda crazy panda black technology: solving world problems in action cameras
GoPro, as the most recognized brand in the action camera market, has long dominated the largest share of the market, yet it has never resolved three key issues on a single device: compact size, long battery life in low temperatures, and waterproofing without a case.
What users are most dissatisfied with is the inability to achieve long battery life in cold conditions — this is also the biggest pain point for action cameras.
According to media test data on the GoPro HERO 4 (the official has not provided the latest HERO 5 low-temperature test data), its operating time in a -15°C environment is only 40 minutes.
For skiing enthusiasts, mountaineers, and aerial photography fans, this is both unacceptable and the most criticized issue.
Qian Jin, CEO of CrazyPanda crazy panda, said at the scene, “As a skiing veteran who started skiing in Canada in 1999 and switched from twin-tip skis to snowboarding six years ago, I deeply understand the pain points of action cameras. Short battery life in cold environments is the most unbearable issue for everyone.”
“This is black technology, far superior to GoPro HERO5 and GARMIN VIRB XE.”
Social video sharing brings action cameras into the 21st century
In the 21st century, everyone loves to share (and show off).
Why does CrazyPanda crazy panda bring action cameras into the 21st century?
At the launch event, many outdoor KOLs conveyed one message: people now have less and less time to transfer videos from their cameras to computers, edit them post-production, and then upload them to platforms like Youku, Weibo, and WeChat.
“Video editing is tedious, doesn’t meet modern needs, too slow (and show-off unfriendly), and not fun” — these were the pain points of video editing on last-century action cameras represented by GoPro.
“Based on an analysis of how modern people use and demand mobile internet, I believe action cameras must have social video sharing capabilities to satisfy everyone’s desire for quick sharing,” Qian Jin said. “If a modern electronic device cannot connect to the internet and still requires computer editing, then its design philosophy is stuck in the last century.”
The CrazyPanda crazy panda action camera comes with built-in Wi-Fi, which connects to a mobile network. Through the CrazyPanda crazy panda app, captured videos can be quickly trimmed, edited, and enhanced with filters, text, music, transitions, and other special effects before being shared on social platforms such as WeChat, Weibo, Moments, and QQ — fast sharing (and showing off).
Qian Jin believes this leap puts CrazyPanda a century ahead of GoPro.
(The CrazyPanda crazy panda action camera’s quick-editing feature is better suited for the self-expression needs of fun-loving users)
In addition, to solve the industry-wide pain point of difficulty in pinpointing the most exciting moments from large video files, CrazyPanda crazy panda pioneered a kit smart button in the industry. Its principle is simple: just tap lightly during recording to mark a timestamp on the timeline, making it easy to later locate that section quickly via your phone.
Video sharing, quick video editing, and the kit smart button — all controllable via smartphone. For fast-paced modern individuals who love shooting and sharing, this is a revolutionary change.
Panda Alliance established: investing 1 million RMB in 2017 to promote China’s outdoor and extreme sports globally
The “Banff Mountain Film Festival” is the world’s most famous outdoor sports film festival, known as the “Oscars of outdoor films.”
But unfortunately, in its 40-year history since its founding in 1976, not a single documentary film about extreme sports, humanistic records, or natural exploration from China has ever been shortlisted for the Banff Mountain Film Festival.
“I think this is influenced by multiple factors including content creativity, video production, and post-production,” Qian Jin said. “For those of us who love outdoor sports, it’s deeply regrettable that China’s outdoor and extreme sports haven’t gone global. As a manufacturer of action cameras, CrazyPanda crazy panda should strive for excellence in our products, providing outdoor enthusiasts who love shooting and sharing with a powerful filming tool.”
But even that alone is not enough to bring China’s outdoor and extreme sports to the world stage. “What we need is to connect the five different communities—outdoor, media, content, people, and products—into a closed-loop ecosystem.” To achieve this, Qian Jin conducted a long-term evaluation and decided to gather a team of partners to realize this dream. Eventually, they found common ground with Lüye, Hua Bei, Banff China, and Vision Media.
Vision Media is the first professional outdoor media company in China to install LED large screens at major ski resorts.
Lüye is China’s first and most influential outdoor sports website.
Hua Bei is China’s leading mobile social and video-sharing platform in the skiing sector.
Banff China is an outdoor media organization that introduced the Banff Mountain Film and Book Festival to China.
At the launch event, Qian Jin stated that every company in the Panda Alliance holds strong influence in its respective field, with each playing a unique role within the alliance. “Bringing China’s outdoor and extreme sports to the world is not just my dream as Qian Jin, but also the dream of the Panda Alliance companies, and indeed the dream of every outdoor sports enthusiast. I believe that as long as the alliance members collaborate and support each other, this dream can definitely be realized in 2017.”
Just like the “Panda Ambassadors Recruitment Program” launched on the day of the event, which is aimed at outdoor sports enthusiasts nationwide. The core idea is to bring together more sports lovers with similar interests to share video content related to sports, enabling everyone who loves sharing and sports to participate and interact.
Qian Jin, the initiator of the Panda Ambassadors Recruitment Program, said on-site: “Let’s set ourselves a small goal first. In 2017, we will invest resources worth 1 million yuan. We’ll start by selecting the most promising content from videos submitted by Panda Ambassadors, then hire a professional overseas outdoor production team to create, shoot, and produce a documentary about outdoor adventures—all featuring Chinese people. Our aim is to have it shortlisted for the Banff Mountain Film and Book Festival, bringing China’s outdoor and extreme sports to the world.”
Qian Jin introduced on-site that on December 7th, the CrazyPanda action camera will go live on JD Crowdfunding with a crowdfunding price of 1499 yuan and includes seven accessories (PS: GoPro never gives away accessories). An action camera that comprehensively challenges GoPro, supports social video sharing, features low-temperature resistance and long battery life, and allows for quick video editing—a sports camera that outdoor enthusiasts have been waiting for—is officially launching.
The launch event that day was a feast for the outdoor and sports industries, attended by mainstream media outlets such as Sports Weekly, Sports Illustrated, Sina Sports, LeSports, Phoenix Sports, Tencent, NetEase, Sohu, Miaopai, National Geographic Magazine, and Outdoor Exploration Magazine. It also drew executives from well-known domestic sports organizations and clubs, including the Chinese Football Association, Guoan Sports, Wanda Sports, Banff China, Green Trail Outdoor Network, Yanqing Ski Association, Lvtu Travel, and the 2022 Winter Olympics Mass Skiing Ambassador.