The unveiling ceremony of the Chongli Public Snow Fitness Base and the inauguration of the Fulong Ice and Snow Carnival will be held on December 17, 2016, at the Chongli·Four Seasons Town Resort.
The Chongli·Four Seasons Town Resort covers an area of 5 square kilometers, with a total investment of approximately 16 billion yuan. Centered around the town as the core area, the entire resort includes six major themed zones: the Ice and Fire Kingdom, the Hot Spring Republic Village, the Town Impression District, the Vitality Community, the Mountain Wellness Natural Village, and the Characteristic Holiday Residences. It is a fully equipped, all-season resort town integrating leisure and entertainment, sports and wellness, family holidays, and retirement living.
The most eye-catching attraction this joyful winter season is undoubtedly the Fulong Ski Resort within the resort complex. Covering an area of 70,000 square meters and seamlessly connected to the urban area, the ski resort boasts extremely convenient transportation, comprehensive recreational and supporting service facilities, and is also the first ski resort in Chongli to offer night skiing.
Fulong Ski Resort offers more than just skiing—it embodies a rich skiing culture. Its distinctive management culture, service culture, and behavioral culture create a unique cultural atmosphere that sets it apart from other nearby ski resorts, making it a representative symbol of skiing culture in the Chongli region. By perfectly blending artistry, entertainment, and functionality while catering to both professionals and the general public, the resort adds vibrancy to Chongli tourism and significantly boosts the competitiveness of the area’s tourism development.
One of the significant impacts of the Olympics on the host city is fostering public interest in sports and encouraging broader participation in physical activities. This was true for the Beijing Olympics, the Nanjing Youth Olympics, and now, with the successful joint bid of Beijing and Zhangjiakou for the 2022 Winter Olympics, public fitness initiatives will take on richer dimensions. It will also help address the seasonal (winter fitness) and programmatic (winter sports) “shortcomings” in public fitness, generating even stronger ripple effects. It is believed that the unveiling of the Chongli Snow Fitness Base and the hosting of the Fulong Ice and Snow Carnival will spark a new wave of enthusiasm for winter sports—and that this momentum will continue.