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Struggling to stand out? Here’s how these clever small and medium-sized ski resorts do it

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Apart from the large ski resorts and holiday villages familiar to most southerners, over 95% of China’s ski facilities are actually suburban-scale, smaller venues. Their survival strategies and profitability are the true cornerstone driving the healthy and sustainable growth of China’s skiing market...

▲ The 2015 "Legu · Ideal Music Festival" was held at Yuyang Ski Resort
  In 2017, China's winter sports scene will be booming. On February 16th, at Meeting Room 311B of the China National Convention Center, the 13th ISPO BEIJING Asia-Pacific Snow Industry Forum will convene, with the China Ski Industry White Paper (2016 Annual Report) leading the way in analyzing the big picture.
  While continuing to solidly learn from both domestic and international resort ski operations, this edition of the APSC will open new perspectives for industry professionals. It proudly invites speakers from the International Ski Instructors Association (ISIA), regional social autonomy and tourism research fields, resort regional tourism bureaus, and heads of group overseas investments to share operational insights from various angles. A newly added session on small and medium ski resort operations will also bring together international and domestic practitioners to explore opportunities for overcoming challenges and forging new paths.
Asia-Pacific Snow Industry Forum (APSC)
  February 16, 2017
  China National Convention Center
  Limited seats available — register now!
  Registration link:
  http://www.huodongxing.com/event/1363377318400?qd=weixin

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