Grand Launch of New Theme Hotel Collection, Composing a New Chapter in Franchise Prosperity
UNITED DAYS Boutique Hotel and R-KISS Fashion Boutique Hotel Grandly Open in Beijing Sanlitun SOHO
China’s first new-concept, ultra-fashionable, luxury “UNITED DAYS (UNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel” have finally unveiled their mystery and made their official debut in Beijing’s Sanlitun SOHO. This hotel is jointly invested in by “UNITED DAYS Hotel Management Group (Hong Kong) Limited and Beijing Yihetianyi Asset Management Co., Ltd.”, designed by s蹊保ū本?┕?士占渖杓朴邢薰?静呋?杓朴肴?套靶拗傅迹?习畲魉梗ū本?┚频旯芾碛邢薰?竞屠寺??牵ū本?┚频旯芾碛邢薰?痉直鹪擞?芾淼摹<?殴?酒煜鹿灿小吧习畲魉梗ㄕNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel, Prudom Art Theme Hotel, Yijia Yijia New Eco International Apartments” and other four distinctive hotels and apartments. The launch of UNITED DAYS (UNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel in Beijing marks a new revolution in the hotel industry. It subverts the traditional image of hotel rooms, breaks the conventional franchise business model, and presents a new concept, new style, and new model to the public. At the same time, a new nationwide wave of prosperity through franchising has officially begun.

It is understood that the flagship stores of UNITED DAYS (UNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel are located in the Sanlitun business district of Beijing, enjoying an exceptionally prime location. Sanlitun is located in the central-western part of Beijing’s Chaoyang District and is the liveliest place in Beijing at night. Its bar street is the most bustling entertainment area for nightlife, frequently visited by expatriates living in Beijing, as well as domestic celebrities and film stars. The UNITED DAYS (UNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel are situated on the fifth floor of Building 1 of Sanlitun SOHO, a location imbued with an international atmosphere, renowned both domestically and internationally for its unique consumer culture and entertainment vibe.
According to the hotel’s art director Vinlent Wei, the room designs of R-KISS Fashion Boutique Hotel are novel, unique, and ingeniously conceived. The design is based on the concepts of “romance, warmth, and privacy,” with “circle” as the main motif, highlighting the integration of “fate” and “circle.” It fully embodies the idea of fate within the circle, love in the circle, enduring affection, and unbroken romance. Stepping into the “Kiss of Romance,” one is enveloped by the soft warmth of the circle and the lingering romance, interpreting the entanglement of emotions, the poetry of love, and the passion of rhythm in the fusion of “fate” and “circle.” Here, because of fate, two hearts come together closely. Because of the circle, happy couples compose waltzes of romantic love.
The hotel has a total of 60 themed rooms, divided into eight major themes: Encounter, Meeting, Butterfly Love, Night Joy, Courtyard View, Love Promise, Hope Joy, and Soaring Together. These cover the emotional journey of couples from initial encounters and acquaintanceship, to falling in love, deepening affection, and elevating love promises. Each themed room showcases different layouts and moods. Whether in design style, room layout, or decorative accessories, all exude a fashionable and romantic artistic sentiment, presenting different elements, tastes, colors, and atmospheres. In these dreamlike, uniquely themed rooms, a romantic ambiance wafts everywhere, sparking infinite imagination about romance, as if one is immersed in sweet love stories, nurturing heartfelt wishes and stirring boundless fantasies. In this private space filled with “fate” and “circle,” the hotel’s distinctive turndown service is especially popular with guests, offering nearly 60 types of desserts, pastries, fruits, milk, and wine for selection, with most imported foods being particularly favored. Couples and partners staying at the hotel are sure to enjoy warm, romantic moments and create sweet memories.
The rooms of R-KISS Fashion Boutique Hotel use an intelligent lighting system to create a dreamlike visual effect. The lighting can be adjusted according to guests’ preferences, shifting instantly between passionate intensity and teasing allure; alternating speeds, six-color layering, intertwining effects, bold expression, and unrestrained flair all work together to create a romantic mood and a cozy ambiance.
The rooms of UNITED DAYS (UNITED DAYS) Boutique Hotel emphasize meeting the needs of high-end business travelers. They move away from overly urbanized design elements, break away from the traditional business room model, and focus on the precise use of spatial dimensions and perfect color coordination within each interior element. The goal is to outline a simple yet clear spatial concept with basic geometric forms. The room design and decoration style is modern and fashionable, presenting business travelers with artistic interpretations of room spaces achieved through the thoughtful use of color, lighting, and materials. The successful opening of UNITED DAYS (UNITED DAYS) Boutique Hotel will set a benchmark for the industry, leading the way in fashionable business travel lifestyles and marking another breakthrough in the development of boutique theme business hotels.
The hotel corridors employ a magical, hazy artistic technique to shape a dreamlike world of the universe and stars. As couples and partners walk into the star-studded romantic corridor, they are enveloped in an indescribable, almost untouchable atmosphere. It feels like “playing hard to get” or “resisting yet welcoming,” creating a dreamy sensation. Against the backdrop of color-changing lights, the corridor seems to hover in the air, flowing with soft radiance, bathed in serene moonlight, exuding crystalline charm, presenting one stunning artistic dream after another, fostering new miracles.
The hotel lobby is designed with “gray-black” as the main color scheme, reflecting a calm and composed attitude toward life, while exuding a rich modern fashion vibe. A magnificent grille in the style of the Forbidden City is inlaid with bronze decorative elements. An oversized LED display screen interacts dynamically with five ultra-high-definition TVs embedded in the gray mirror ceiling of the lobby. The nearly 20-meter-long reception desk shines brilliantly under the lights, presenting naturally graceful lines that give an impression of boundless grandeur. The hotel’s mascot is the national treasure, the giant panda—three adorable pandas strung together stand proudly in the center of the lobby, resembling a graceful maiden illuminated by multicolored lights, poetic and picturesque. The entire hotel lobby achieves a layout effect that is rich without losing liveliness, bold without losing subtlety, through the perfect combination of ten elements: mirrors, light, decorations, paintings, hangings, displays, colors, flooring, standing pieces, and more. It is truly ingenious, exquisitely crafted, and naturally formed, offering every guest a luxurious, comfortable, and supremely noble experience.
The hotel features a Western restaurant and café where, when the trendy LED lights cast a soft warm glow, the entire space feels cozy and tranquil. Carefully selected yellow coffee tables, warm cushions, and comfortable sofas form a perfect match. The private rooms feature retro long tables paired with modern, minimalist stainless steel chairs, skillfully blending ancient and contemporary styles, brimming with the impact of Piet Mondrian’s cubism.
Every corner of the Western restaurant and café is meticulously designed and arranged, reflecting dreamlike, colorful lights. Tall, creative candleholders hold candles burning slowly, with faint candlelight appearing and disappearing, hiding layers of mysterious transparency, exuding an aristocratic aura. The gray mirror ceiling throughout the space and the Italian-imported gray floor tiles complement each other, while eight anthropomorphic animal portraits are vividly lifelike. Soft music fills the entire Western restaurant and café, like an invisible mist slowly extending and taking over your heart. Accompanied by the rich aroma of coffee, it makes one linger without wanting to leave.
Upon first arrival, the lighting may seem somewhat dim, but this significantly reduces the usual formality guests might feel in a Western restaurant and café. Signature dishes include charcoal-grilled Australian grain-fed premium sirloin steak, charcoal-grilled New Zealand mustard lamb chops, Norwegian smoked salmon salad, and Russian sturgeon caviar. French cream of mushroom soup, Russian beetroot soup, and New York cheesecake are equally outstanding. The “Millet and Sea Cucumber Porridge” from Jiaodong has also become a favorite top choice among guests. The meal pairings here pay great attention to being green and nutritious, coupled with attentive service, earning widespread praise from guests.
When discussing the hotel’s facilities, the guest room manager explained: The hotel accommodations fully consider the comfort, warmth, and romantic needs of both domestic and international guests. Rooms are fully equipped and complete, with each featuring central air conditioning, fresh air systems, digital TVs, Bluetooth speakers, external telephones, independent shower rooms, bathrooms, and distinctive sinks. 24-hour hot water, fresh air humidifiers, and free high-speed broadband internet are provided. Guest rooms use imported custom mattresses and ultra-five-star bedding, known for their breathability and softness, providing a cozy and comfortable resting space for high-end guests who value quality and taste. In terms of material selection, particular emphasis is placed on environmental protection, green materials, and quality. Environmentally friendly imported wallpaper and carpets, eco-friendly furniture, and decoration materials are used. Through scientific use and reasonable combinations of materials, a healthier, more environmentally friendly, modern, and fashionable atmosphere is created, filled with a premium business vibe, offering guests a green living space.
The hotel is equipped with a high-end business center. The business center features a classic and luxurious interior, with a rational spatial layout, exquisitely finished foundational works, luxurious high-end carpets, fashionable wood veneer decorations, and tailor-made refined office spaces, highlighting a modern and fashionable cultural foundation.
The business center is fully equipped with office devices and offers thoughtful services. Services include front desk secretarial assistance, photocopying and printing, high-speed broadband, business phones, high-end large and small meeting rooms, self-service coffee and tea, express delivery collection and dispatch, professional cleaning, 24-hour central air conditioning, fresh air systems, and more—all available for immediate use, ready for you to launch your business operations at any time, helping you realize your luxurious office dreams.
Adhering to the philosophy of “sharing and mutual benefit,” the business center also provides “humanized” office spaces for guests. Guided by guest needs, the business center adopts flexible leasing methods to build an open, integrated, and innovative ecological office system for guests, showcasing the melody of modern fashionable life.
With the geographical advantage of being located in Beijing’s Sanlitun SOHO, the UNITED DAYS (UNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel enjoy well-developed surrounding transportation, with over ten bus routes within a 500-meter radius. The hotels are just a 15-minute drive from the Beijing International Trade Center and a 30-minute drive from Beijing Capital International Airport. Additionally, Sanlitun SOHO is about 500 meters from Jiantuanhu Station on Subway Line 10 and approximately 1,500 meters from Dongdaqiao Station on Line 6. The surrounding area offers a wide range of large shopping malls, tourist attractions, banks, and hospitals.
Scott Wang, the person in charge of the hotel, stated that the hotel has a vibrant, enterprising, innovative, and dedicated team. The hotel will uphold a humanized, professional, and detail-oriented butler-style service philosophy, adhering to the principle of “serving with heart and operating with integrity.” With a mission to “advocate harmony and shape brand,” the hotel not only pursues diversity in service content but also strives for more distinctive service styles, persistently seeking the highest standards of “health, safety, and comfort.” With the meticulous care and thoughtfulness of a butler, the hotel provides comprehensive, personalized services to create a harmonious, warm, romantic, and comfortable environment for guests. When discussing the hotel’s future development, the person in charge confidently outlined plans: building on further maturity, the UNITED DAYS (UNITED DAYS) Boutique Hotel and R-KISS Fashion Boutique Hotel will fully leverage their advantages in design, style, service, and brand to promote franchising nationwide. The goal is to achieve comprehensive output in branding, design, store openings, marketing, operations, IT, security, personnel, and more. With a unique brand strategy, franchising model, marketing philosophy, and decoration style—including free franchising and full support—the aim is to establish the hotel as an industry-leading brand. It is understood that the plan is to open over 60 franchise stores nationwide within the next three years, making it a true leader in the new era of the hotel industry.