With the growing demand for personalized tourism in China, the new lifestyle of self-drive and RV living has created significant market consumption needs, and the development of campgrounds has received high attention from the state. In March 2016, during the Fourth Session of the 12th National People’s Congress, Premier Li Keqiang's work report on the "Era of Mass Tourism" marked the official inclusion of the camping industry in the future strategic plans of the Party and the country. A series of supportive national and local policies have been introduced, and the camping tourism industry has grown into a vibrant sunrise industry, becoming a new consumption hotspot in China. It is estimated that by 2020, China will gradually form a networked campground service system and a complete self-drive and RV tourism industrial chain, with 2,000 various self-drive and RV campsites built nationwide.
While these many favorable developments bring opportunities, they also come with some underlying concerns. As an emerging industry, the shortage of professional talent may become a bottleneck for industry growth. To address this situation,Wowo Camphas taken the lead in action. In accordance with the guidelines of the "Notice on Accelerating the Construction of Self-Drive and RV Campsites in 2016" issued by six national ministries, it aims to strengthen the training of professionals in the self-drive and RV tourism sector, encouraging tourism colleges to offer relevant majors and courses to cultivate specialized talents in campground design, investment and construction, and operational management. The initiative also strongly promotes school-enterprise cooperation, encouraging tourism vocational colleges and training institutions to enhance training for service personnel in the self-drive and RV tourism field.Wowo Campon January 13, 2017, at the Ao ShanTai Bai Starry Sky Hill & HideRV Holiday Camp in Baoji, Shaanxi Province, officially signed an agreement with Xi’an Urban Construction Vocational College to jointly establishthe Wowo Camp Management Institute,making it China’s first publicly enrolled campground management major. This move not only pioneers the professional talent training in China’s campground industry, greatly advancing the development of China’s camping sector, but is alsoWowo Camp’smost significant step in laying out the future development of the industry.
Dong Baoli, Vice President of Xi’an Urban Construction College, stated that over the past twenty-plus years, Xi’an Urban Construction Vocational College has been committed to cultivating outstanding professional talents. In today’s era of strong government promotion for the RV camping industry, school-enterprise cooperation is an inherent requirement for achieving a win-win situation between colleges and enterprises under the new normal of economic and social development, as well as an inevitable choice for schools, enterprises, and society to practice the scientific development concept under the new circumstances. The "Wowo Management Institute,"jointly established by Shanghai Wowo RV Camp Management Co., Ltd. and the college, will enable a seamless alignment between talent training models and enterprise needs. It will achieve school-enterprise cooperation in building first-class majors and first-class training bases, while also cultivating and supplying professional talents for the national and even global tourism and camping industries. This fundamentally strengthens the integration of industry, academia, and research, promotes win-win collaboration between schools and enterprises, drives economic development, and spreads camping culture.
RepresentingWowo Camp,Zhang Qi, the National Operations Director who attended the signing ceremony, said: "Wowo Camp,as one of the most influential chain campground brands in China, currently owns distinct campground brands such as 'Hill & Hide,' 'Bailu & Hide,' and 'Hunter & Hide,' each with its unique positioning. Wowo’s goal is to become China’s 'pioneer in mindful tourism,' leading a new way of outdoor vacation and leisure life. The establishment of the 'Wowo Management Institute'holds milestone significance in China’s self-drive and camping industry. The strong alliance and school-enterprise cooperation are fundamental pathways for rapid industry development, effectively resolving the talent bottleneck at its root and forming a critical foundation for the industry’s fast growth. It also marks the official entry of Wowo Camp and Xi’an Urban Construction College into a deeper strategic cooperation phase—an important initiative for mutual benefits among enterprises, schools, students, and society. I believe the collaboration between both sides will achieve great success!"
It is reported thatthe Wowo CampManagement Institute will begin enrollment this spring. With the launch of the campground management major, Wowo Camp will also accelerate campground construction and brand franchising businesses across Shaanxi Province and other northwestern provinces and cities.
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Official website: www.wowocamp.cn