On February 18, 2017, the final day of the annual ISPO Outdoor Show in Beijing, One Season Fitness Camp held the "2017 One Journey on the Road" annual strategy launch event. The event introduced the company’s current development status in 2017 and announced key initiatives for 2017, including specialized sports-themed training camps, large-scale outdoor trail running races, outdoor carnival projects, and corporate custom services. The speakers at the launch included He Zhu, co-founder of One Season Fitness Camp; Hu Chen, Marketing Director of One Season Fitness Camp; and Xiao Long, Event Director of the 2017 Chongli Summit Trail Race and the 2nd Chongli Mountain Carnival. The three gave separate presentations on the camp's key projects across various areas in 2017.