ISPO BEIJING 2017 — the 13th Asia Outdoor Trade Show & Expo recently opened in grand style at the China National Convention Center in Beijing. The exhibition attracted numerous domestic and international outdoor brands. It drew tens of thousands of visitors, with several top-tier industry summits and award ceremonies taking place simultaneously. Climbing brand KAILAS made a strong showing at the exhibition by unveiling multiple new products. In addition to introducing the latest climbing gear for this outdoor event, it also offered a range of exciting on-site activities and surprises, drawing a large number of outdoor enthusiasts.

　　As one of the world’s top five climbing brands and the only one from Asia, KAILAS integrates the design philosophy of being a “pioneer of the lightweight revolution” across its entire product line. Since 2003, it has promoted public welfare projects including the “KAILAS Unclimbed Peaks Project,” “KAILAS Rock Search China,” and the “KAILAS Mountaineering and Exploration School.” Committed to advancing China’s climbing industry, it has cultivated a significant number of key reserve talents for Chinese mountaineering and outdoor sports.