On March 6, 2017, the Lijiang Municipal Government Investment Promotion Conference was held at the Golden Palace Hotel in Shenzhen. Representatives from the People's Government of Lijiang City, the Lijiang Lugu Lake Provincial Tourism Area Management Committee / Lijiang Lugu Lake Tourism Development Co., Ltd., Xinhai Holdings, and Siborui (Shenzhen) Investment Co., Ltd. held discussions on the Daughter Kingdom cultural performances at Lugu Lake, festival development, and the smart scenic area tourism project, and ultimately signed a strategic cooperation framework agreement.
The two parties will engage in in-depth cooperation in areas such as the acquisition and revival of the "Flower Tower Love Song" theater performance at Lugu Lake, the construction of a 3D naked-eye holographic Mosuo culture digital exhibition hall, the branding of Lugu Lake festival tourism, and the development of a smart scenic area at Lugu Lake. Siborui (Shenzhen), in the roles of investor and technology partner, will collaborate with the Lijiang Municipal Government and the Lugu Lake Scenic Area Management Committee / Lijiang Lugu Lake Tourism Development Co., Ltd. to build a “Daughter Kingdom” tourism and cultural brand rooted in Mosuo heritage.
The cooperation begins with the upgraded revival of the Lugu Lake "Flower Tower Love Song" performance, consistently centered around the core goal of “protecting and inheriting Mosuo culture.” The revival of "Flower Tower Love Song" will not only incorporate more Mosuo elements but also focus on training local professionals in project management, equipment operation, script adaptation, and performance, on top of the original 60 local Mosuo actors. This ensures the healthy continuation of local Mosuo culture, fundamentally resolves long-term talent retention issues, and significantly enhances the cultural soft power of Lijiang’s Lugu Lake tourism industry.
In addition, a 3D naked-eye holographic high-tech digital exhibition hall will be established, using virtual imaging and holographic projection technologies to create an immersive Mosuo folk culture show. Through three-dimensional imaging and performer interaction, as well as the coordination of physical objects and light projections, visitors will enjoy a fully immersive, multi-dimensional showcase of Mosuo cultural artifacts, complemented by myths and legends that narrate the origins of Lugu Lake, the past and present of the Mosuo people, and their customs. Once completed, the 3D naked-eye holographic Mosuo culture digital exhibition hall will become another highlight and unique feature of the Lijiang Lugu Lake Scenic Area, demonstrating the area's digital and technological “hard power.”
By organizing traditional Mosuo festivals, interactions between visitors and the Mosuo people will be enhanced, allowing tourists to experience Mosuo culture firsthand and appreciate its charm through traditional folk activities. This approach helps accumulate positive reputation for the scenic area. Focusing on the Dragon Boat Festival and the Mountain Worship Festival, carefully planned themes and content will be continuously promoted and enriched year after year to establish a Lugu Lake tourism festival brand with the distinctive character of the “Daughter Kingdom.”
In 2015, Ninglang Lugu Lake Airport opened and additional routes were added, and in 2016, the Lijiang-Ninglang secondary highway was completed. These transportation improvements led to a surge in tourist numbers at Lugu Lake, raising higher demands for service quality at the scenic area. In response to China’s “13th Five-Year Plan for Tourism Development” and the “Opinions on Implementing the Project for the Inheritance and Development of Excellent Traditional Chinese Culture,” the Lijiang government seized this cooperation opportunity. The two sides will build a smart e-commerce platform for the scenic area and comprehensively develop a smart scenic area at Lugu Lake.
It is reported that Siborui (Shenzhen) Investment Co., Ltd. is an affiliate of Xinhai Holdings, specializing in the development of cultural tourism and cultural real estate projects; Xinhai Holdings is a large-scale international holding group with dual cores in real estate and finance, boasting strong corporate capabilities.
With the strong support of Xinhai Holdings, Siborui (Shenzhen) will work with the Lijiang Municipal Government to promote full Wi-Fi coverage at the Lugu Lake Scenic Area. At the same time, it will invite renowned enterprises to design the smart scenic area tourism e-commerce platform and implement its various functions, including intelligent experiences, mobile commerce, marketing promotion, social interaction, image display, data analysis, daily operations, and tourism finance partnerships, aiming to create the country’s first one-stop cashless smart consumption scenic area.
The Lijiang Municipal Government and the Lijiang Lugu Lake Provincial Tourism Area Management Committee / Lijiang Lugu Lake Tourism Development Co., Ltd. recognize Siborui (Shenzhen)’s vision and proposed plans for the inheritance of Mosuo culture at Lugu Lake, the development of folk festivals, and the construction of a smart scenic area. They look forward to jointly protecting and inheriting Mosuo culture, enhancing the tourism image of the Lijiang Lugu Lake Scenic Area, achieving the upgrade from a 4A-level to a 5A-level scenic spot, and moving toward the goal of becoming a world-class premium tourism destination.