From March 23 to March 30, the 2017 Baselworld International Watch and Jewellery Show grandly opened in Basel, Switzerland. Since its inception in 1917, Baselworld has not only been the world’s largest and most important watch and jewellery exhibition, but also a trendsetter for the entire watch industry. It gathers top global brands and high-end elite, showcasing the highest level of contemporary fine watchmaking and the latest trends in the industry.CASIOunveiled its outstanding new creations at the event, with this year’s exhibition theme being“CASIO“CONNECTED (Technology Makes the World Accessible).” Combining exceptional Japanese craftsmanship with cutting-edge technology and modern design, it delivers more convenient operation anda highly anticipatedvisual experience..
In developing its watches, Casio pursues absolute precision and has pioneered the watch industry’s “fully automatic domain” featuring automatic charging, automatic adjustment, and automatic updates. Its efficient solar-powered system enables superior energy management, ensuring the watch remains powered and operational. The timekeeping system, which integrates six-time-zone radio signals, GPS satellite signals, and smartphone connectivity, automatically adjusts to display the accurate time no matter where you are. Additionally, by accessing global time data from a web server via a smartphone, it can regularly auto-update daylight saving time and timezone settings.“fully automatic domain.” Efficient solar power systems enable excellent energy management, ensuring the watch charges automatically and operates stably. A timing system that combines six-frequency radio waves, GPS satellite signals, and smartphone connections automatically adjusts to display the precise time anywhere. Through smartphone access to global time data via a web server, it can also periodically auto-update daylight saving time and timezone configurations.
This year, the Casio showroom drew inspiration from Japanese castles, with a massive LCD screen at the entrance delivering a stunning and modern tech-forward vibe. At the exhibition, Casio primarily showcasedits G-SHOCK brandhigh-end seriesMR-G,the GPW new product,its high-end metal-handled watchesfrom the OCEANUS brand, as well asEDIFICE,PRO TREK,the BABY-G and SHEEN brands.Focusing on recording time in a way that is “reliable, easy, and precise,” Casio goes beyond traditional thinking and is committed to bold innovations in watch design.Focusing on recording time in a “reliable, effortless, and precise” manner, Casio breaks through the limits of conventional thinking and is dedicated to bold breakthroughs in watch design.
BASELWORLD2017 Casioshowcased key products from its various brands
G-SHOCK MRG-G2000HT“Kasumi-Tsuchime”
highlighting the unique red color inspired by traditional Japanese Kasumi-uchi hammering techniques
G-SHOCK MRG-G1000B“AKA-ZONAE”
with a distinctive red color inspired by Japanese samurai armor
G-SHOCK GPW-2000“Gravitymaster”
"Brave of the Sky" Challenging the Skies
G-SHOCK GST-W300,GST-W310“G-STEEL”
Multi-layer protective structure Exceptional impact resistance
OCEANUS OCW-G2000S,OCWG2000C“Yu-Damari”
Inspired by Japanese pottery artistry,“The Beauty of Transformation”
EDIFICE EQB-800DB“Race Lap”
A high-performance analog electronic watch embodying racing spirit
EDIFICE EQB-501TRC,EFR556TR“TRSCUDERIA TORO ROSSO”
SCUDERIA TORO ROSSOLimited Edition
To commemorate their collaboration, CasioEDIFICE andScuderia Toro Rosso(Red Bull Junior Team) have jointly launched this limited edition timepieceEQB-501TRC,EFR556TR,both models draw inspiration from the highly popularEQB-501andEFR-556chronograph watches, exuding vibrant energy. Against the black-toned dial, the team’s signature colors—blue, red, and gold—stand out prominently, while the official logo is engraved on the bracelet,(EQB-501TRC)dial, and buckle,(EFR-556TR)as well as inscribed on the case back, highlighting the exclusivity and commemorative value of the limited edition watch.
The bezel and case are coated with a blackIP finish, utilizing a unique aging technique to give the watch a timeless, weathered appeal. The strap is crafted from durable textile nylon fiber, with the inner side that contacts the skin made of synthetic leather for both durability and comfort. By connecting via Bluetooth to a smartphone, the precision timing system automatically adjusts the home time and world time displayed on the watch four times a day. When crossing time zones, simply press a button to switch to the new home time. Additionally, the watch features a speed indicator function that, when measuring lap times, calculates the average speed per lap based on the distance set in the smartphone app and displays it via the speed indicator, catering to enthusiasts’ passion for speed.