Youmengyou’s “Belt and Road”: Recruiting Global Participants
In response to the Belt and Road strategy, Youmengyou (Shanghai Xiangdu Information Technology Co., Ltd.) held the large-scale series of activities “Retracing the Silk Road, Initiating a Cultural Journey” from September 2016 to December 2017. With the power of action, the initiative remeasured the Silk Road, helping domestic brands go global, while also making full preparations for the Belt and Road Cities University Students’ Games.
During the third phase “Sports Traverse Time, Leisure Connect the World,” Youmengyou will organize 14 self-driving off-road vehicle teams. In May, they will depart from Xi'an, traverse 23 countries across Asia and Europe, and ultimately arrive in Rome. The journey will last 120 days, cover 30 cities, and total 40,000 kilometers.
The event invites people from all walks of life to participate and interpret the sights along the way from various perspectives through live broadcasts, leveraging the full-media effect and highlighting the characteristics of “culture, sports, leisure, and interaction.” Through comprehensive media promotion, the event aims to enhance its brand image and expand its influence. Integrated communication methods will ensure extensive coverage; segmented target groups will receive targeted messaging; consumer interaction will be strengthened to directly engage the end audience; and a combination of compiled content and explosive dissemination will be used. Collaborations with video platforms will feature daily updates of exciting short videos and weekly edited 30-minute program videos. Exclusive online media partners will produce special features and send reporters for on-the-ground coverage. A hundred national media outlets (both online and new media) will provide coordinated reporting.
Now, Youmengyou is recruiting global participants for the third phase:
Traveler – 1 person:
2. Historian – 1 person.
3. Original Sports Personality – 1 person.
4. Entrepreneur – 1 person.
Youmengyou will take sports and leisure culture around the world with its partners. By retracing the Silk Road, we will follow historical footsteps, enjoy the local cuisine and scenery along the way, and be accompanied by beautiful celebrities and stars. The thrills, romance, emotions, hardships — everything is part of the Youmengyou Belt and Road experience.