In recent years, female tourism has become a core part of travel consumption, with the total number of female travelers increasing year by year, and they playing a dominant role in both travel styles and destination choices. According to surveys, women place greater emphasis on travel quality and are keen to try new experiences. Female travelers have developed a consumption habit of “enjoying scenic beauty, engaging in deep experiences, and taking beautiful photos.” The newly launched Meikemei New Travel Photography service has precisely tapped into this trend, creating a “small-group slow travel + shared photographer” travel model tailored specifically for female tourists. This allows female travelers to enjoy professional travel photography services as well as in-depth travel experiences through “small-group slow travel” that enables them to immerse themselves in local life as much as possible.
Surveys have found that taking travel photos is an implicit need among female tourists—many often regret not having captured beautiful moments during their trips. Even though selfie sticks and beauty cameras have solved some problems, a screen full of selfies and peace signs still fails to satisfy women’s inner desire for beauty. With the growing number of female travelers, “travel + photography” is bound to become a standard offering in the female tourism market. Meikemei New Travel Photography takes travel photography as its entry point and addresses this pain point for female tourists through the concept of a “shared photographer.” “The reason we call it new travel photography is to distinguish it from traditional bridal travel photography. New travel photography is not limited to weddings—it combines in-depth travel products like ‘small-group slow travel’ with travel photography, allowing more female tourists to enjoy professional photography during their journeys,” explained a representative from Meikemei New Travel Photography.
It is understood that traditional travel photography is mostly focused on wedding shoots, where the entire process revolves around taking photos, merely borrowing the guise of travel. In reality, it only selects alternative shooting locations for wedding photography, with very little actual travel involved. Meikemei New Travel Photography, on the other hand, perfectly integrates travel and photography. Through carefully designed itineraries and the constant companionship of a shared photographer, travelers can fully enjoy their journey while also experiencing the joy of being photographed, thus achieving a true “travel + photography” experience.
Travel and photography are inherently like twin sisters, and balancing the two is definitely a skill. In past travels, many people have had the experience of encountering beautiful scenery but not having enough time to take more than a couple of photos before being urged by the tour guide to move on. They visit a stunning place only to find later that none of the photos turned out to their liking. To ensure travelers don’t have to choose between enjoying their trip and capturing memories, Meikemei New Travel Photography arranges at least three classic themed photo spots for environmental portraits on each itinerary, ensuring no beautiful scene is missed. This way, every traveler can leave with the best version of themselves after the trip, without regrets about their travel photos. As the product targets female travelers, Meikemei New Travel Photography offers more meticulous service and special care tailored to women’s needs, continually meeting their unique travel demands.
“Travel is the most wonderful thing in the world, and God created women to be beautiful. Therefore, when women meet travel, they should shine—and all we can do is capture and cherish that. Meikemei New Travel Photography is doing exactly that. We focus our user base on women, but we haven’t excluded men—we just require that male travelers join a group that includes at least one female participant,” said a relevant representative from Meikemei New Travel Photography.