April is the most beautiful month of the year — embrace the spring scenery and make the most of your time. Nowadays, whenever a holiday comes around, even just a weekend, city dwellers can’t stay“settled”, not to mention during national holidays when highways are toll-free. The hearts of those who’ve been working hard and are a bit worn out are even more eager to hit the road. Looking back on past road trips, have you ever passed through coastal cities and seen...39degrees Celsius outside the car50degrees Celsius inside the carEXCUSE ME?!!!! Life is not just about poetry and distant lands — the joy of falling in love with road trips is inseparable from the Indel B portable car fridge.
When it comes to fridges, the first thing that comes to mind is the one at home. But did you know, fridges can also go in the car? Recently, a car fridge brand has become a hot topic — a cutting-edge product closely tied to road trips has been launched, causing quite a stir in the industry.“fridge brand”has become a hot topic, with a high-tech product closely related to road trips making a strong debut and shaking up the industry.——Cooling down to as low as -18°C, smartphoneAPPremote control, precise temperature control every1°C, energy-efficient operation with only35W, dual-use for car and home, intelligent car battery protection…The globally renowned car fridge brand“Indel B”has launched its new productT12on4month18at the Beijing National Convention Center.
Dr. Shi Jiejun, founder of Indel B China, Mr. [Name], President of German Secop — Indel B’s global strategic partner, Mr. [Name], Global Brand Director of Indel B, Ms. Su Shimin, Marketing Director of Avis China — the world’s second-largest car rental company, Ms. Li Ruili, General Manager of the North China Region for Lvmama — a leading brand in road trips, along with many distinguished guests including representatives from Indel B portable fridges, and nearlySoholm MogensMr., Global Brand Director of INDELLGerardo Boschi Mr., from the world's second-largest car rental companyAVIS(Avis)Ms. Su Shimin, China Market Director, Ms. Li Ruili, General Manager of the North China Region of Lvmama, a leading self-driving travel brand, Mr. INDELL car refrigerator, and many other distinguished guests, as well as nearly200media reporters, jointly kicked off the launch event for the new Indel B portable car fridge, witnessing this important moment in the history of car fridge development.
Originating from Europe
At the launch, the European-born leader in car fridges, Indel B’s Global Brand DirectorMr.Gerardo BoschiAnnounced to the on-site guests a series of milestone data in the development of the IndelB brand:1967In [year], IndelB invented the world’s first car refrigerator;1982In [year], it traveled aboard the U.S.NASASpace Shuttle into space; IndelB, dedicated to car refrigerators for50years; global users exceeding300million;2016In [year]1-2monthly sales growth reached230%%; consecutively for10years leading car refrigerator sales in Europe...
Ranked No. 1 in high-end car refrigerator sales in China
Dr. Shi Jiejun, founder of IndelB China, gave an in-depth introduction to the brand’s significant achievements in China:2016In [year], IndelB car refrigerators accounted for as much as89%% of the high-end car refrigerator market share on JD.com;2015In [year] and2016in [year], it ranked No. 1 in high-end car refrigerator sales on Tmall for two consecutive years;2016In [year], it became the No. 1 in national retail sales of high-end car refrigerators;2015In [year], it officially became a Tier 1 supplier to Mercedes-Benz, among other remarkable accomplishments.
Regarding the rapidly growing car refrigerator category, Ms. Li Ruili, Manager of the Domestic Tourism Division at Lvmama, provided the answer behind this growth:2016In [year], China saw the addition of2450million passenger vehicles, with private car ownership exceeding1.46hundred million units, and the number of self-drive tourists expected to reach60hundred million person-times after the 13th Five-Year Plan. The rapid growth of car refrigerators is a typical reflection of the arrival of the self-drive tourism boom, as consumers begin to pursue and value high-quality travel and pay attention to food safety during road trips. IndelB is creating the most important new category in the self-drive travel equipment market and is aligning with the fast-growing path of becoming a standard feature in self-drive travel.
Also at the launch event, the global leader in DC compressors, with over60years of dedication to the research and production of DC compressors, and a strategic supplier to IndelB, Mr. [Name] from German Secop, elaborated on DC compressors. Compared to semiconductor cooling technology—which has high energy consumption, poor cooling performance (with only aboutSoholm MogensMr. explained that DC compressors, compared to semiconductor cooling technology, have higher energy consumption and poorer cooling performance (with only a certain temperature difference from the outside).15degrees difference from outdoor temperature), and a short lifespan of2-3years—DC compressors offer unparalleled advantages. Car refrigerators equipped withSecopDC compressors from IndelB have strong cooling capability (temperature difference of about50degrees), low energy consumption, and a long lifespan (8-10years), the minimum cooling can reach-18℃, with energy consumption as low as35W.
In addition, Dr. Shi Jiejun further introduced that high-end car fridges feature specially designed to adapt to various harsh operating environments in vehicles: excellent shockproof and anti-vibration performance, unfazed by bumps;30they can operate normally on slopes of up toEMCdegrees; they include anti-electromagnetic interference and anti-interference designs; feature car battery protection functions to ensure the safety of the vehicle's battery; and are very safe and convenient to use. It is precisely for these reasons that compressor car fridges have become a mainstream product standard for road trips in Europe and America.
A road trip essential – the INDELB car fridge
Fall in love with road trips, starting with an INDEL B...As a high-end car fridge that elevates the quality of car life for road trippers amid China’s consumption upgrade, the INDEL B brand enjoys clear advantages.
In terms of brand partnerships, since becoming a1974tier-one supplier ofVOLVOcar fridges in21, INDEL B has custom-developed and produced over40models of car fridges for200well-known domestic and international car brands (including Mercedes-Benz, Renault, Audi, Cadillac, and others), with a cumulative production exceeding40units, and an annual addition of over
units.101In terms of product R&D, INDEL B has accumulated extensive technical expertise and knowledge in the field of compressor car fridges, having applied for a total ofISO9001technology patents, and successively obtainedISO14001,TS16949, and
, among other quality certifications.T12In terms of product performance, the star product unveiled at this launch event by INDEL B—theAPPsmartphone-controlled car fridge—uses a German Secop (SECOP) DC compressor, capable of reaching a cooling temperature of-18degrees; it features professionalEMCelectromagnetic interference and anti-interference design to effectively protect the vehicle's electrical system; it is designed to high standards, suitable for use in various harsh and extreme environments; offers smartphoneAPPsmart control: Bluetooth5.0two-way communication, while also supporting (IOS/Androidsystem); enables real-time monitoring of internal temperatures, intelligently records historical data, ensuring the safe storage of high-value items such as vaccines, insulin, and breast milk; operates with low energy consumption, suitable for both car and home use.
At the end of the launch event, Indel and Avis (China), the world’s second-largest car rental company, proudly announced a strategic partnership. Both parties agreed that leveraging the value of car refrigerators can not only elevate the living standards of car travel but also add new value to the high-end car rental market. Together, they are committed to driving a broad new vision: bringing new joy to self-drive tours and car travel.