Last weekend marked the second weekend of the Peony Culture Festival, with blue skies, white clouds, lush trees, and shimmering waters. Major scenic spots in Luoyang were bustling with visitors, and the city’s key tourist attractions received a total of 1.2158 million visitors. The average occupancy rate of star-rated hotels in the urban area reached 93.32%. The vibrant tourism atmosphere in Luoyang has impressed its neighboring cities.
The prosperity of tourism in this ancient capital is inseparable from Luoyang’s excellent natural environment, and even more so from the unwavering implementation by relevant departments in Luoyang of Secretary Li Ya’s directives to “build an ecological environment system for Luoyang” and achieve an “ecological civilization level higher than the provincial average.”
Environmental protection is closely related to everyone’s daily life. With the rapid development of China’s economy, environmental issues have become increasingly severe. How Luoyang can continue to advance supply-side reforms while increasing the proportion of green GDP and pursuing a path of green development has become a focal point of public concern. This large-scale public welfare series event themed “Environmental Protection and Tourism Development,” jointly organized by the Municipal Civilization Office, the Municipal Environmental Protection Bureau, and the Municipal Tourism Development Commission, hosted by Yichuan Rural Commercial Bank, and assisted by Ailuoyang Network, aims to promote environmental culture, raise environmental awareness, develop tourism in Luoyang, encourage civilized tourism, and is of great significance in enhancing public participation in environmental protection, enriching Luoyang’s tourism formats, and shaping the image of Luoyang’s tourism.
The success of the event relies on broad public participation. This time, the format of sharing electronic advocacy letters via social media Moments has been adopted, hoping to awaken public attention to environmental protection through this method. At the same time, a series of popular activities have been designed, including the “Bicycle Green Travel” event, the “National Walking” event, “Parent-Child Environmental Interaction,” and the “Eco-New Idea Flash Mob.”
At the launch ceremony of the event held this morning, Wang Xiaohui, Director of the Municipal Tourism Development Commission, stated that the sustainable development of tourism in Luoyang is inseparable from environmental protection, and the beautiful mountains and waters also provide a foundation for tourism development. Through this public welfare series event, the awareness of green and civilized travel among citizens will be enhanced, and a new image of Luoyang will be shaped nationwide.
Kang Fengli, Chairman of Yichuan Rural Commercial Bank, who attended today’s event, said that through this public welfare series event, the bank will organize its Civilized Creation Volunteer Service Team to take to the streets and enter scenic areas to advocate for eco-friendly tourism and civilized travel, calling on friends from all sectors of society to participate in the construction of spiritual civilization together.
As Zhu Jingying, Deputy Secretary-General of the Municipal Government, announced the launch of the large-scale public welfare series event “Share the Blue Sky and Fresh Air, Create Eco-Friendly Tourism,”she and guests Wang Xiaohui, Jia Hongtao, Zhang Yuhong, Cai Jizong, Shen Xiaowei, Lu Jingyuan, Bai Chun, Li Qi,Kang Fengli,Guo Tingcai, Li Yan, Zhong Shefeng, and Gong Wen pressed the LED screen together, marking the official start of this public welfare series event.
After the launch of the event, Tian Hua, the environmental tourism ambassador and singer, initiated an environmental advocacy on-site. Guests, media, and environmental volunteers shared the “electronic advocacy letter” poster of this series of events via WeChat Moments.
By hosting this large-scale public welfare series event aimed at environmental protection and tourism development, Yichuan Rural Commercial Bank has also played a positive role in promoting social ethics, spreading environmental concepts, raising environmental awareness, and developing eco-friendly tourism in Luoyang.
It is reported that this series of events will continue until mid-May, when the organizers will also select winners for various activities and recognize and reward the winning organizations and individuals.
Friends who wish to participate in the event can scan the QR code to access the page for more information.