Press Conference for Columbia168 Ultra Trail Race 2017 · Chongli Station

With“Embrace Chongli Run Towards the Winter Olympics”as its theme,Columbia168the international ultra trail race 2017· Chongli Station press conference, along with the signing ceremony of the strategic cooperation agreement between the People’s Government of Chongli District and Sanfo Outdoor, was held2017year4month19afternoon14hour30minute at the Hong Kong China Travel Service Grand Metropark Hotel in Beijing as scheduled.

This press conference announced that the People’s Government of Chongli District and Sanfo Outdoor have signed a strategic cooperation agreement. The two parties will join forces to develop new opportunities in outdoor sports in Chongli. At the same time, details were also revealed regarding the7month15to16Super Trail Race to be held in Chongli District, Zhangjiakou City.Columbia168ultra trail race

As one of the main competition venues for the2022Winter Olympicssnow events, Chongli District in Zhangjiakou City has gained favor among numerous outdoor enthusiasts due to its superior natural and geographical environment. Influenced by climatic factors, Chongli has a long winter season, and its snow quality meets international skiing standards, earning praise from experts as an ideal region for developing China’s skiing industry. As a result, winter skiing has become Chongli’s most well-known city calling card. The collaboration between the People’s Government of Chongli District and Sanfo Outdoor aims to inject more professional elements into winter outdoor sports, while also enriching the variety of local summer outdoor activities, leading the integrated utilization of sports and tourism industry resourcesfor operation,and jointly creating a comprehensive outdoor sports ecosystem in the area. Zhao Zan, District Chief of Chongli District People’s Government, stated that taking the opportunity of preparing for the Winter Olympics, this race is expected to establish a city brand event integrating outdoor sports, sporting competitions, tourism and leisure, and national fitness, adding a significant highlight to the Beijing-Zhangjiakou2022Winter Olympics.

For many years, Sanfo Outdoor has been exploring its own development path and new expansion models, and in recent years has continuously partnered with various governments and enterprises to co-create a mutually beneficial outdoor sports ecosystem. Zhang Heng told reporters that this race features a naturally spectacular course that passes by multiple Winter Olympic venues in Chongli and ancient Great Wall ruins. The course offers excellent views, allowing participants to enjoy the undulating scenery of the ancient Great Wall, blending China’s ancient traditional Great Wall culture with modern international Olympic culture. According to him, finishers of this race will earn points from the International Trail Running Association (ITRA) and qualify for the Ultra-Trail du Mont-Blanc (UTMB).

At the press conference, Zhao Zan, District Chief of the People’s Government of Chongli District, and Zhang Heng, founder of Sanfo Outdoor, signed the strategic cooperation agreement. It is worth mentioning that the internationaloutdoor sports brand leaderColumbiaserved as the title sponsor for thisrace.will fully sponsor the event equipment,Columbiawhile China General Manager Zhu Guangxian also took the stage to present top-tier trail running gear to the invited athletes.—Montrail The running shoes were accompanied by his statement: “We share a common vision in building Chongli District‘as a year-round destination,’and thus the three parties are committed to showcasing Chongli’s most beautiful landscapes to trail running enthusiasts through a professional long-distance race.We firmly believe that only the most professional gear can be used in the most professional races,If you’re going to play, play for real!”

At the end of the press conference, leaders from the Chongli District government, Sanfo Outdoor, andColumbiathe China regional leadership jointly pushed over a line of dominoes symbolizing continuous progress, officially launchingColumbia168the International Ultra Trail Race. The event's launch and continued hosting will gradually shift Chongli’s tourism from a “hot in winter, cold in summer” pattern, effectively promoting a rapid transformation of Chongli’s tourism industry from a “one-season boom” to “year-round fire.” It also marks an important milestone in Sanfo Outdoor’s comprehensive multidimensional development in local culture, sports, and tourism.