On April 23, the large-scale series event "Red Land, Hospitable Fang: Spring Plowing at Dawn, Red Guests Arrive," jointly organized by the People's Government of Kefang Township, Jianning County, and the Jianning County Tourism Bureau, and hosted by the Liyuan Village Committee of Kefang Township, Jianning County, and Letu Travel Network, was grandly inaugurated in Liyuan Village, Kefang Township.
Opening ceremony site
Event site
Numerous radio, television, newspaper, and online media outlets—including Fujian TV, Sanming TV, Straits Metropolis Daily, Southeast Express, China Tourism News, People's Network, and Sina.com—attended the event and provided comprehensive coverage. In addition, several well-known travel influencers were specially invited to participate in on-site activities, sharing their experiences and spreading the word through social media.
Themed around the "green" of spring plowing and set against the "red" backdrop of the Red Army, this event blends the revitalizing greens of spring with the region’s distinctive red culture. This innovative "red + green" tourism model attracted nearly a thousand visitors from both within and outside the province who are passionate about spring outings and red tourism. To allow tourists to immerse themselves in the beautiful landscapes of Kefang Township while also enjoying the fun of farming, the organizers meticulously arranged a series of activities including the auction of the First Plow of Spring Plowing, a fun relay rice-planting race, fish-catching competitions, snail-catching contests, a sheep competition, and rural gourmet experiences such as “Red Army meals.” Visitors enthusiastically participated and were highly engaged.
Attending leaders
Red Army drama
Performance program
Kefang Township is a veteran revolutionary base area. During the Second Revolutionary Civil War, revolutionary figures such as Mao Zedong, Zhou Enlai, and Peng Dehuai left their footprints in every corner of Kefang, where they established a Soviet government. Today, well-preserved sites remain, including Yangjiao Mountain Fort, Taiping Army Mountain Fort, revolutionary relics, the Min-Gan Guerrilla Headquarters, the Red Army Hospital, the Soviet Bank, and the Red Army Arsenal.
Auction of the First Plow of Spring Plowing
Relay Rice-Planting Race
Sheep Competition
Fish-Catching Competition
Snail-Catching Contest
Experience Red Army Meals
Kefang is a rural tourism destination rich in profound red revolutionary culture. Each village boasts abundant red tourism resources. After multiple renovations and reconstructions, most of the revolutionary sites have been restored. To help visitors gain a deeper understanding of the area’s unique red revolutionary culture, the Kefang Township Government, in collaboration with Letu Travel Network, has launched a major seasonal event series beginning with the "Spring Plowing at Dawn, Red Guests Arrive" spring activity. Leveraging the internet’s rapid and extensive reach, this initiative effectively combines local red culture with rural tourism resources to create a distinctive red-themed travel experience. Visitors can learn more online about the area’s resources and the military life of the revolutionary predecessors who once fought on this land.
Event site
With International Workers' Day approaching, the launch of the "Red Land, Hospitable Fang: Spring Plowing at Dawn, Red Guests Arrive" spring event undoubtedly offers nearby tourists who haven’t yet made travel plans a range of new options. The uniquely distinctive red rural tourism resources of Kefang Township will also open up to the market, spreading red culture outward and bringing more visitors in.