A good product speaks for itself. Starting in May, Mei Ke Mei Portrait Travel, which had just launched, received in-depth support from two major OTA platforms, Ctrip and Tuniu, to jointly create portrait travel products tailored for women.
It is understood that with the continuous development of the tourism industry, the market has become increasingly segmented, and the dominant role of women in travel has become more prominent. However, looking at the entire tourism market, there are no travel products or services specifically designed for women, nor is there much attention paid to female tourism, let alone detailed market segmentation. The few existing female-oriented products merely add labels such as "female travel" to traditional tour routes without in-depth design based on the characteristics of women. Based on this, Mei Ke Mei conducted in-depth research on the female market and launched portrait travel, with "exploring the world and taking beautiful photos" as the fundamental basis for route design, focusing on the needs of female travelers in product development. It is precisely Mei Ke Mei’s deep exploration of the female tourism market that has earned unanimous support from the two major OTA platforms, Ctrip and Tuniu.
Industry insiders say: Judging from actual data in the tourism market, female tourism has indeed been a new growth area in recent years. Although some so-called female products, even female tourism brands, have emerged, the market has not yet provided a good answer on how to truly capture the current female traveler market. The launch of Mei Ke Mei Portrait Travel brings a new possibility to the tourism industry, truly tapping into the female tourism market and providing a new market turning point for the industry. In terms of layout in the female tourism market, Mei Ke Mei is undoubtedly standing at a new tourism industry frontier, ready to set sail at any time.
As a result, the launch of Mei Ke Mei has attracted widespread attention in the tourism industry. Ctrip’s Themed Tours changed the original "Wedding Photography Travel" category to "Travel Portrait Photography" due to Mei Ke Mei’s presence, and launched a special feature on Mei Ke Mei’s launch within the Themed Tours channel, including on the app. Meanwhile, Tuniu, another giant in online travel, also created a dedicated recommendation section for Mei Ke Mei Portrait Travel during its member day in May. The fact that Mei Ke Mei Portrait Travel has gained traffic support from both Ctrip and Tuniu, two major OTA platforms, is undoubtedly a significant boost for both portrait travel and the entire female tourism market.
The person in charge of Mei Ke Mei Portrait Travel expressed no surprise at the support from Ctrip and Tuniu. He said: “We have been providing experiential travel services for 12 years, so we understand customer needs. As the entire consumer market shifts from a seller’s market to a buyer’s market, the tourism consumption market is no exception — for example, the booming customized travel in recent years is a typical case. In reality, the average national consumption level, consumption concepts, and habits have not yet reached the stage where everyone can afford fully customized travel. Therefore, there should be transitional products. The future is not far off, but entrepreneurs can’t starve on the way to it. We do offer customization, but we pay more attention to cultivating travelers’ consumption habits. While adapting to the current travel environment, we are also paving the way for the future. The highly segmented and vertical approach of Mei Ke Mei Portrait Travel to the tourism market is aimed at enabling more people to access higher-quality travel services.”
It is reported that as the peak tourism season is about to begin, Mei Ke Mei Portrait Travel will collaborate with various major OTA platforms throughout May to carry out diverse marketing activities. While expanding brand influence, it will also bring more and better female tourism service experiences to everyone.