Beijing, May 16, 2017 /PRNewswire/ --
Recently, Airbnb officially launched its first video advertisement in the Chinese market, incorporating the surprises of accommodations during trips, the warmth and love encountered along the way, and reinterpreting the meaning of love and travel in a unique way. The release of this video also marks the full launch of Airbnb’s Chinese brand promotion campaign, which is the most extensive brand publicity effort since Airbnb entered the Chinese market. Through Airbnb, you can stay in different corners of the world, experience local traditions or unique offerings, and feel the incredible impact of “Love Makes Travel Incredible” in a distinctive way.
Airbnb — Love is giving yourself a home while traveling
When it comes to love, perhaps everyone has their own favorite definition. But on an Airbnb trip, you can experience more moments of love in unique ways, found in every corner of the world. Love might be waking up in a treehouse under the first rays of sunlight with your loved one; it could be the smile of a host welcoming you even though you’ve never met before; it might be the surprise of riding a classic bicycle in London; or perhaps the laughter of squeezing into a tuk-tuk with your friends. Embracing the infinite surprises of the world and feeling all the moments where love meets you during travel — that’s the truest meaning of travel that Airbnb brings to you.
Airbnb — Love is bringing your original heart and bravely experiencing
Chen Muru, Airbnb’s Head of Marketing in China, said: “The Chinese market is one of Airbnb’s fastest-growing markets globally. To welcome the continuous growth of the Airbnb community in China, we have specially launched a brand campaign tailored specifically for the Chinese market. This campaign aligns with the meaning of Airbnb’s new Chinese brand name — ‘Let Love Welcome Each Other.’Love exists in 3.2 million homes across 191 countries and regions, and in the surprises prepared for you by every Airbnb host. We hope that no matter where you travel in the world, love will welcome you, and through Airbnb, your journey will become truly unique.”
In addition to the video ad, Airbnb’s large-scale outdoor advertisements have also appeared in five major cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu.At the same time, Moments ads have been rolled out across the board, showcasing a variety of unique homestays and local life experiences, interpreting the meaning of travel through love. Airbnb will introduce more rich, fun, and loving accommodation and travel experiences for Chinese travelers, making love welcome each other.
Stay in unique global homestays with Airbnb and experience the local way of life
About Airbnb (Airbnb)
Founded in 2008, Airbnb’s mission is to create a world where anyone can belong anywhere, allowing people to connect with local cultures no matter where they go, and thus gain unique travel experiences. The Airbnb community platform offers millions of unique accommodation options in 191 countries and regions and 65,000 cities, whether it’s apartments, villas, castles, or treehouses. Moreover, through the “Experiences” feature, Airbnb users get unprecedented opportunities to engage with local communities and specialties, while the “Guides” feature helps travelers access the authentic local flavor known only to locals. Airbnb is people-centered, helping people share unused space in their homes or their passion, interests, and knowledge about the cities they live in, while also earning some economic returns.