At 16:00 on May 17, the "Zijincheng Cup" 2018 Miss Tourism International and Xinjiang Tourism Ambassador Selection Competition was held in the conference hall of the Autonomous Region Tourism Association. Leaders of the Autonomous Region Tourism Association, member units, council units, and media outlets at all levels across the region attended the launch event, which attracted widespread attention.
The 2018 Miss Tourism International and Xinjiang Tourism Ambassador Selection Competition is an initiative designed to meet the new demands of tourism promotion and marketing in Xinjiang, aiming to enhance its promotional strategies. By selecting tourism ambassadors through this platform of international tourism competitions, the competition seeks to promote Xinjiang’s tourism to the nation and the world. It also aims to further enrich and optimize the talent pool for tourism promotion in Xinjiang, strengthen tourism marketing efforts, better showcase the beauty of Xinjiang, and effectively elevate its tourism image.
Contestants in this edition of the competition may choose to participate in the nearest sub-competition zone based on their location. Offline registration for the Urumqi sub-zone has officially commenced, with recruitment being carried out by the Xinjiang College Students Service Center among universities. Registration points can be found in major city malls and related brand stores. Online registration is available via the association’s WeChat account and the Western Tourism Information WeChat platform. Tourism associations and scenic areas in various regions may also nominate contestants. Eligible participants must be female, aged between 16 and 25, at least 1.62 meters tall, passionate about travel, and unmarried with no children.
Miss Tourism International has been officially introduced to Xinjiang by Xinjiang Western Creative Tourism Industry Management Co., Ltd., presenting a rare opportunity and driving force to promote the healthy and coordinated development of Xinjiang’s tourism industry, as well as to further enhance its reputation and visibility both domestically and globally. The competition adheres to the guiding spirit of President Xi Jinping’s “Belt and Road” initiative, taking it upon itself to promote ethnic etiquette culture and the spirit of Miss Tourism International. With the purpose of “providing a dream stage for contestants and showcasing the charm of Xinjiang to the world,” and under the theme of “Harmonious Xinjiang, A Beautiful Journey,” the event aims to present a beautiful and harmonious image of Xinjiang to the world. This Miss Tourism International and Xinjiang Tourism Image Selection Competition will serve as a window, platform, and vehicle to showcase, promote, and introduce Xinjiang’s tourism, as well as to promote the image of Xinjiang.