To celebrate China Tourism Day on May 19, the Huizhou Municipal Bureau of Tourism, in collaboration with the Huizhou Municipal Office for Civilized City Construction, the Communist Youth League Huizhou Municipal Committee, and the Longmen County People's Government, held the launch ceremony for a series of events at R&F Nankunshan Hot Spring Health Valley. Wang Chunxiao, General Manager of Lvtu Travel Network, along with a team and 16 senior travel influencers, were invited to attend. The "Huizhou Tourism: All the Highlights, All the Excitement" themed media tour event, jointly organized by the Huizhou Municipal Bureau of Tourism and Lvtu Travel Network, was also successfully concluded on May 19, 2017, showcasing Huizhou’s rich tourism resources.
The event adopted an interactive format combining online recruitment via Lvtu Travel Network and offline media tours. Ultimately, 16 senior travel influencers were selected and divided into eight teams for on-site exploration. Leveraging the authoritative influence of Lvtu Travel Network’s media platform and the multi-platform, multi-channel, and wide-reaching advantages of influencer content, the event aimed to create a new image for Huizhou’s tourism brand. Over the course of a 6-day, 5-night itinerary, the 16 influencers visited attractions such as West Lake in Huizhou, Luofu Mountain, Nankunshan, Shuangyue Bay, Daya Bay, and Xunliao Bay. They stayed in Huizhou’s star-rated and leisure resort hotels, experiencing an exciting journey that included strolling around West Lake, enjoying the sea, climbing famous mountains, soaking in hot springs, and savoring delicious food.
The "Huizhou Tourism: All the Highlights, All the Excitement" themed media tour event further enhanced the promotion of Huizhou’s tourism, established the city’s tourism brand, and improved the overall quality and image of its tourism offerings. Through this media tour and the influence of the participating influencers, eight major tourism routes and themes were strongly promoted: “Explore Huizhou” – Nature Journey, “Challenge Huizhou” – Outdoor Journey, “Connect Huizhou” – Bonding Journey, “Relax in Huizhou” – Leisure Journey, “Discover Huizhou” – Cultural Journey, “Meditate in Huizhou” – Mindfulness Journey, “Inherit Huizhou” – Folklore Journey, and “Savor Huizhou” – Gastronomy Journey.
Huizhou is a national historical and cultural city, known since ancient times as the "Famous Prefecture of Lingnan, Gateway to Eastern Guangdong." It boasts over 2,200 years of administrative history and more than 1,400 years of urban history. The city integrates mountains, rivers, lakes, seas, springs, waterfalls, and islands, blending natural landscapes with cultural heritage. It currently has one national 5A-level tourist attraction, ten 4A-level attractions, and ten 3A-level attractions. The city’s forest coverage rate reaches 61.6%. In 2013, Huizhou was named "China’s Most Beautiful City" and one of the "Top Ten Healthiest Cities in China." Since 2010, it has been ranked among "China’s Happiest Cities" for seven consecutive years.