The impact of digital media on the tourism industry is evident to all—whether it's pre-trip decision-making, real-time assistance during the trip, or post-trip sharing, the behavior of consumers has changed significantly compared to the past.
Organized by the National Image Communication Research Center of Tsinghua University, strategically supported by the Tsinghua University Education Foundation, and hosted by Hylink Digital Solutions, the "2nd China Destination Tourism and National Image Forum" will be held on May 24th from 09:30 to 16:30 at Tsinghua University’s Meng Minhwei Concert Hall. This forum will continue to offer a fresh perspective on trends in the tourism industry through the lens of digital media, digitally analyzing online behaviors related to travel. While clarifying consumer needs, it also provides feasible suggestions for destination marketing and image building.
At the event, we will leverage technology from Baidu and Pajie Technology to obtain comprehensive online data and announce rankings in the categories of scenic spots, cities, airlines, and hotels. Our aim is to gain insights into the current state of the tourism industry through the power of digital media.
In addition, the forum is honored to have leaders from the China National Tourism Administration, Tsinghua University, and renowned scenic areas and attractions analyze the development trends of the tourism industry. At the same time, executives from Baidu, Weibo, Google, Facebook, and Twitter will also be present to share their insights and outstanding communication cases in the tourism sector, discussing future directions and trends in the industry alongside tourism experts.
For more information, please visit the official forum website: http://dtf.hylinkdigital.com/, or follow the official Weibo and WeChat public platforms of Hylink Digital Solutions. We will share exciting content in real time.
Forum Schedule
Morning
09:30–09:50 Registration
09:50–10:25 Opening & Leadership Speeches
10:25–11:40 Keynote Speeches (Baidu, Hylink Digital, Weibo)
11:40–12:10 Roundtable Forum: New Explorations of Traditional IPs in the Internet Era
Afternoon
13:20–13:25 Opening
13:25–14:40 Keynote Speeches (Facebook, Google, Twitter)
14:40–15:10 Roundtable Forum: Image Building and Services for Tourism Destinations
15:10–16:20 Release and Awards Ceremony for Destination Tourism and National Image Rankings
16:30 Event Concludes