The 8th China Satellite Navigation Technology and Application Achievements Exhibition (CSNE2017) was held on2017,05,23at the National Exhibition and Convention Center (Shanghai). It is currently the world's largest, most influential, and authoritative professional exhibition in the field of satellite navigation.
In recent years, with the maturation of BeiDou satellite-related technologies, the state has vigorously promotedthe civilian application of "BeiDou." Chengdu Guoxing Communication Co., Ltd. (hereinafter referred to as Chengdu Guoxing), as a veteran enterprise in the BeiDou sector, showcased its newly developed outdoor positioning software "I Can Go" for civilian use at this exhibition. "I Can Go" is an outdoor sports app aimed at the general public and represents another major effort by Chengdu Guoxing to expand its civilian market, where it shone brightly at the event.
Chengdu Guoxing broke away from the traditional model of showcasing only hardware devices, making platforms and software the highlights of this exhibition. This event also served as an important stage for Chengdu Guoxing to demonstrate its expansion into the civilian market, extending from traditional BeiDou hardware devices to software, platforms, and solutions.
A High-End BeiDou-Powered Outdoor Sports Platform
China’s outdoor market has grown over20years, reaching a total scale of tens of billions. The number of people participating in outdoor sports accounts for15%of the urban population. If outdoor sports in China are no longer just a pioneering hobby for young enthusiasts but have become a trend towards family-oriented and mass participation, at the same time, 80% of China’s multi-billion outdoor commercial landscape remains dominated by outdoor product sales, indicating an early stage of development in the outdoor sector. In contrast, outdoor markets in developed countries have long transitioned from outdoor gear to outdoor services. Within outdoor services, safe travel and timely access to authoritative information about outdoor activities are paramount. Therefore, a technology platform that provides outdoor users with precise positioning and online guide functions could significantly transform the current low-end supporting status of China’s outdoor market."I Can Go," as a sports app for outdoor enthusiasts, is an important attempt by Chengdu Guoxing Communication Co., Ltd. in expanding the civilian market for BeiDou. Free from the constraints of traditional mobile signals and BeiDou devices, the "I Can Go" app, as a mass-market software, supports installation and use on ordinary smartphones. It meets the needs of outdoor enthusiasts in areas without signal coverage while also offering proactive alarm and rescue services via the BeiDou Navigation System in no-signal environments, providing more effective and stable safety services for outdoor lovers. Fu Yingjie, General Manager of the Southwest Region for Sanfo Outdoor, a well-known outdoor brand deeply collaborating with Guoxing on this project, said:“As one of the top providers of outdoor products and services in China, Sanfo has long been striving to establish a comprehensive high-tech outdoor safety solution. Our deep collaboration with Guoxing has shown us the future of health and safety in China’s outdoor industry. As an industry leader, Guoxing’s investment and technical strength in the“I Can Go”platform make us firmly believe that the strong partnership between Sanfo and Guoxing will redefine new standards for service in China’s outdoor industry.”.
A Leading Enterprise in the BeiDou Field——Chengdu Guoxing Communication Co., Ltd.
Chengdu Guoxing Communication Co., Ltd. (hereinafter referred to as the Company) was established in1999. It is a high-tech enterprise specializing in the technical development, application, production, and operational services of satellite navigation and positioning terminal products.
Located in the High-Tech West District of Chengdu, Sichuan Province, the Company leverages its advantages in capital, technology, products, and services. Adhering to the organic integration of industry, academia, and research, it serves multiple fields including national defense and national economic construction by providing BeiDou satellite navigation, communication, and timing service products. These products span basic chips, components, terminals, and system applications. Over the course of10years of development, the Company has undertaken and successfully completed numerous critical equipment research, production, and support missions, earning accolades. It has now become a leading and backbone enterprise in China’s"BeiDou" satellite navigation and positioning terminal industry.
Conclusion: According to Tan Qing, head of the Civilian Business Division at Chengdu Guoxing Communications,“Guoxing’s outdoor platform will be more than just a mobile app,appbut rather a powerful system integrating robust Beidou backend support, ground-based RF technology, and advanced IoT solutions. As for just how powerful it is, you’ll find out this July—we welcome everyone to come and experience it, and provide your valuable feedback.”.
The “Wo Xing” (I Travel) app, as an important product for Chengdu Guoxing Communications in expanding the civilian market, also represents a significant attempt by the company on its future development path. Exploring how to apply Beidou technology to the general public domain is a path every Beidou enterprise continues to pursue. As a leading company in the Beidou industry, Chengdu Guoxing Communications will undoubtedly make its own contribution to the development of the Beidou sector.