In recent years, with the continuous improvement of people's quality of life, the tourism industry has flourished. Against the backdrop of supply-side reform, regional tourism development has entered a phase of structural optimization and adjustment. With the rapid advancement of the economy and culture, the spiritual and cultural needs of the people have grown steadily. Tourism has become a key engine driving economic growth, playing an increasingly important role in stabilizing growth, adjusting structures, benefiting people’s livelihoods, and ensuring employment.
In this wave of the times, in line with the provincial and national "13th Five-Year Plan" tourism development layout, tourism economic strategies, and growth pathways, Jiangsu's first one-stop tourism service agency dedicated to intellectual output—Jiangsu Erlu Cultural Tourism Group—was born.
Jiangsu Erlu Cultural Tourism Group adheres to the corporate philosophy of "creating value through wisdom and enhancing quality through responsibility," upholds the values of "practicing virtue and respecting humanity," and follows the principles of "being responsible, grateful, united, and joyful." It serves the national strategy of all-for-one tourism, assists in industrial restructuring and upgrading, and contributes to the building of a new Jiangsu that is "prosperous, strong, beautiful, and high-quality."
Strength builds professionalism; heritage carries corporate responsibility.
The name "Erlu" signifies "taking the client’s goals as our own mission," which is also the founding principle of the enterprise. As seasoned practitioners in the cultural industry, every member of Erlu Cultural Tourism Group deeply understands the importance of a sense of responsibility in the service process. The most professional product strategies, the fastest response times, and the highest-quality services are the foundation for winning client trust and establishing a good image in the cultural industry—and they are also the direction Erlu staff consistently strive toward.
Today, Jiangsu Erlu Cultural Tourism Group further integrates, optimizes, and enhances the conceptual, experiential, talent, and scale advantages accumulated over a decade of development, uniting the strengths and talents of its various professional companies. Looking to the future while planning for today, the group actively engages in "tourism+" integrated development, vigorously promotes "culture+" creative tourism, and has become the first and only agency in Jiangsu capable of providing truly comprehensive one-stop tourism services. With the most professional expertise and the most responsible attitude, it delivers thoughtful and reassuring services to clients.
Maintaining a heart of gratitude to build an excellent team.
The development of an enterprise cannot be separated from societal trust, and its growth benefits from client support. Grateful for its roots, Erlu advocates a "heart of gratitude," a philosophy that runs through the earliest-established Erlu Planning and Design Co., Ltd. Over the years, in the course of service, Erlu Planning and Design has actively sought diverse interactions and deep resource sharing with clients, leveraging the company’s platform resources to provide multi-level, multi-dimensional professional services.
Today, Jiangsu Erlu Cultural Tourism Group fully promotes a culture of gratitude within the organization, creating an organic unity of gratitude among group leaders, employees, and clients, and building the most harmonious and cohesive team. A heart of gratitude enables employees to perform their assigned tasks even more outstandingly and make greater contributions to the industry. At the same time, it ensures that every employee is fully respected, with equal opportunities for learning, promotion, compensation, and development. This culture of gratitude has deeply nourished not only long-time partner enterprises that have grown with Erlu but also new comrades who have recently joined the Erlu Cultural Tourism Group. Erlu Landing Design Co., Ltd., Erlu Hameng Construction Engineering Co., Ltd., Erlu Yixin Cultural Media Co., Ltd., Erlu Tourism Performing Arts Production Co., Ltd.... Their future service quality is surely something the industry looks forward to.
The "e Driving Tour" app is the first internet product of Erlu Cultural Tourism Group. As China’s first intelligent service (management) platform for car travel, leveraging the mature mobile terminal technology of "e Driving Tour," it developed a government tourism management platform. Its main functions include tourism resource display, self-driving tour data collection and statistics, self-driving tourist diversion, road guidance, vehicle rescue support, rights protection and complaints, providing the government tourism department with a tool for managing self-driving tours.
The "e Driving Tour" platform combines the internet, tourism, and car services to offer intelligent, high-quality filtering for self-driving tourists on aspects such as "where to go, what to do, who to go with, how to get there, what to eat, where to stay, what to buy, and where to refuel." It also provides various humanized services during trips, such as dynamic group navigation sharing, voice intercom, and 7x24-hour emergency rescue, ensuring a worry-free journey and an enjoyable life for self-driving tourists, truly becoming their thoughtful travel companion.
Erlu Cultural Tourism Group also taps into the cultural essence of scenic areas through "miniature premium tourism performance products," customizing small-scale artistic performances for them to enliven cultural elements, enhance visitor experience and satisfaction. Meanwhile, "creative tourism architecture" breaks away from traditional thinking, innovates design concepts, and constructs public facilities and functional buildings in scenic areas as playful symbols, emotional carriers, and delightful spaces, elevating the sightseeing experience and enriching the cultural charm of the attractions. Making new forms and carriers such as "VR," "H5," "internet celebrities," "live streaming," and "social media" the messengers of scenic area features, rhythmically serving scenic communication and reputation building—this is the new marketing tool that the renewed Erlu team brings to Jiangsu’s scenic areas. Through "tourism+" integrated innovation, Erlu Cultural Tourism Group discovers new value and creates infinite benefits from existing scenic resources.
Communication builds trust; unity establishes mutual success.
"Keeping pace with the world, moving forward with the times." In the process of enterprise development, establishing a simple, efficient, and secure communication platform that encompasses both internal and external aspects is a crucial factor. In its business development, Jiangsu Erlu Cultural Tourism Group consistently adheres to the philosophy of "strengthening communication and achieving mutual success," significantly improving communication efficiency internally and building a highly efficient communication bridge with clients, laying the foundation for more professional services.
In the service process, Erlu insists on using teams as units and projects as indicators, emphasizing the proactive role of the "unity" culture when all staff undertake project research or receive work assignments. Working together in serving clients, with smooth and harmonious team communication, the group establishes the most transparent and friendly cooperative relationships, breaking down communication barriers and striving together for mutual success.
Environment nurtures inspiration; we advocate joyful work.
In the collision of ideas within the cultural industry, active thinking is always inseparable from a pleasant mood. In Erlu’s advocated work philosophy, a relaxed and humanized management and working environment is provided according to local conditions, helping every team member maintain a positive mental state, gain greater belonging and achievement in the work process, focus on intellectual output in the most relaxed state, and achieve unity between personal development gains and group progress, creating the optimal working environment where "we work joyfully, and joyfully work."
In this joyful work atmosphere, Erlu staff are more focused and professional, earning widespread recognition in Jiangsu’s tourism industry. The "Tourism Development Plan for the Jiangsu Section of the Grand Canal (2016–2030)" (jointly compiled with Nanjing University), "Research on the Carrying Capacity and Tourist Comfort of Scenic Areas in Jiangsu Province," "Construction Guidelines for Rural Tourism Agglomeration Areas in Jiangsu Province," "Research on the Evaluation System for the Development of Tourism Resorts in Jiangsu Province," "Jiangsu Taizhou Tourism Development 13th Five-Year Plan"... Many key tourism planning projects in Jiangsu incorporate the intellectual contributions of Erlu staff.
At the founding of Erlu Cultural Tourism Group, China Partners Fund, Lianyungang Huaguo Mountain Scenic Area, and Huangshan Self-Driving Tour Association signed strategic cooperation agreements with Erlu Cultural Tourism Group respectively. Both parties will move forward hand-in-hand in the tourism industry to create brilliance together.
Erlu Cultural Tourism Group and the e Driving Tour platform respectively partnered with Shanghai Kingwing General Aviation Company, Ping An Bank, and Zijin Insurance on aerial rescue services, credit card online customer acquisition, insurance product online marketing, and promotional services. The signing marks the beginning of excellent cooperation, and through sincere collaboration in the future, greater contributions will be made to Jiangsu’s tourism blueprint.
Responsible, grateful, united, and joyful—under the core philosophy established at the inception of the enterprise, we believe that Erlu Cultural Tourism Group, the rising star of intellectual output in Jiangsu’s cultural tourism industry, will surely create new glories and assist in the new takeoff of Jiangsu’s tourism industry.