On May 16 to 18, 2017, at an altitude of 2,100 to 2,400 meters along the Jinsha River from Lijiang City to Liming Town in Yunnan Province, and between the Golden Sand River and Laojun Mountain, the "2017 Wild Training + Customized Outdoor Sports Travel Lijiang Liming Station" multi-mountain outdoor sports fitness competition was successfully concluded.
Attachment: Event Introduction
About Wild Training + Customized Outdoor Sports Travel
Introduction to the Strategic Cooperation Project with Lijiang Tourism Investment Company on Laojun Mountain National Park
As an emerging in-depth experiential tourism product in China, sports tourism, which integrates the essence of the two vibrant industries—sports and tourism, has become a fitness travel style increasingly embraced by those who value a healthy lifestyle.
On December 22, 2016, the China National Tourism Administration and the General Administration of Sport of China jointly issued the "Guidelines on Vigorously Developing Sports Tourism," stating that by 2020, the total number of sports tourism participants would reach 1 billion, accounting for 15% of total tourism, with total sports tourism consumption exceeding 1 trillion yuan, highlighting the immense future potential of the sports tourism industry.
On April 11, 2017, at the 2017 National Mass Sports Work Teleconference, Gou Zhongwen, Director of the General Administration of Sport of China, stated that the "13th Five-Year Plan" period is a decisive stage for building a moderately prosperous society in all respects and a crucial period for establishing a strong sports nation. The sports sector must fully implement President Xi Jinping’s important discourses on sports, the spirit of the Sports Work Symposium, and the Inter-Ministerial Joint Conference on National Fitness, earnestly implement the "Healthy China 2030" Outline and the "National Fitness Program (2016-2020)," focus on the core of "convenience and benefit for the people," firmly grasp the "six-sided project" of mass sports, promote the establishment of a comprehensive and functional public fitness service system, continuously improve the equalization level of public fitness services, and ensure the goal of providing basic sports and fitness services for everyone by 2020.
At the meeting, Director Gou Zhongwen called for: strengthening scientific fitness guidance. Pilot health promotion services will be launched in towns and streets to build a scientific and rational fitness guidance system, standardize fitness knowledge dissemination, enhance the public’s scientific fitness literacy and ability, and guide the public to exercise scientifically. At the same time, vigorously carry out distinctive sports fitness activities. Make full use of local cultural, geographical, and natural resources, combine them with festivals and celebrations, and organize sports fitness activities with local characteristics. Actively cultivate fashionable projects with consumer leadership such as sailing, mountain outdoor sports, equestrianism, extreme sports, and aviation, while promoting and popularizing traditional ethnic, folk, and rural agrarian sports and recreational activities.
Form regular activity mechanisms. Support and encourage sports and leisure characteristic towns to focus on creating high-quality events, organizing premium activities, and developing sports and leisure tourism.
Therefore, in the national wave of vigorously promoting and advancing mass fitness, sports tourism—as a new field emerging from the intersection and integration of the tourism and sports industries—is a new form of travel based on sports resources that attracts people to participate in and experience sports activities and the pleasures of nature. It is a special leisure lifestyle combining sports and tourism. Moreover, local folk sports activities, which greatly enrich sports tourism and are rich in folk culture and historical heritage, will also gain promotion and publicity through an increasing number of tourists, providing an effective solution for the systematic upgrading of local tourism industries and the enhancement of scenic area products.
Meanwhile, customized travel has become a trendy buzzword in the tourism industry. Customized sports tourism has also emerged as a major trend in "new tourism." Clients of sports tourism inherently possess strong differentiated group attributes, high spending power, and advanced consumption concepts, thus offering a broad market prospect for customized participation and competition.
"Wild Training + Customized Outdoor Sports Travel" is a customized outdoor sports travel service developed by the management company of "Nobermann Sports Club"—representing a new benchmark in China’s fitness service field—forged through over a decade of honing, striving, and growth, built upon the foundation of "Beyond Fitness," a nationwide chain management company established in Beijing in 2003. This service is designed for nearly one million members across fifty-plus large fitness centers under the group. Its purpose is to help health-conscious outdoor sports enthusiasts hone their physical fitness in various challenging outdoor environments, overcome unexpected difficulties, and undergo an ultimate tempering of body and mind to achieve the goals and effects of strengthening health.
In 2015, China's per capita GDP reached 49,400 yuan, with both tourism consumption and sports entering a golden period of development. The rise in per capita income has also led to the rapid emergence of middle-class consumption—experiential consumption represented by middle- to high-income and knowledgeable families is growing rapidly.
Accompanied by precise positioning, high-quality standards, and a firm service philosophy, "Wild Training + Customized Outdoor Sports Travel" is participating in, constructing, and leading a healthier lifestyle in a more active, professional, and enjoyable way. To better provide its service users with high-quality supporting services such as sports venues, dining, accommodation, and cultural experiences, through scientific research, in-depth study, and repeated refinement, "Wild Training + Customized Outdoor Sports Travel" has selected outstanding domestic and international travel destinations and ethnic cultural hubs as strategic cooperation partners for customized travel. By joining forces, they deeply explore their respective potentials, jointly forging a development path aligned with both parties’ operations and promotions, while also delivering premium sports tourism products that provide quality travel services to numerous health-conscious sports enthusiasts.
On May 16, 2017, the management organization of "Wild Training + Customized Outdoor Sports Travel" and Lijiang Tourism Investment Company conducted discussions and planning on the deep integration of "tourism + sports" business within the Laojun Mountain National Park in Lijiang. Additionally, to advance the specific implementation of this business, the Wild Training + Customized Outdoor Sports Travel Management Group and Lijiang Tourism Investment Company will jointly sign the "Strategic Cooperation Agreement," launching strategic cooperation in tourism business, and working together to create more service products in the sports tourism industry suitable for long-term co-development with Laojun Mountain National Park in Lijiang.