Luo Jie, Secretary-General of the China Sporting Goods Industry Federation, believes that this round of development is fundamentally different from the "golden age" of sporting goods in the first decade of this century:
Previously, the availability of sports consumer goods was relatively limited, and the general public mostly used whatever was available or produced. But now, as consumers' demand for and understanding of sports continue to grow, they are beginning to pursuediversified, specialized, and segmentedsports experiences, which has given rise to and strengthened more niche and professional markets.
Multiple categories, cross-channel
ISPO Shanghai 2017 has been significantly upgraded in response to these trends
By integrating resources from the global ISPO team and aligning closely with industry development needs, the event from July 6–8, 2017at the Shanghai New International Expo Centre focuses onmultiple categories, multiple channels, and diverse cross-industry collaborationsto attract new audiences. While further strengthening outdoor sports, it also delves deeper into running and fitness, urban light outdoor activities, and sports fashion trends, supports innovative brands, provides backing for technological advancements, and fosters communication and collaboration across industries.
As of now, ISPO Shanghai 2017 has attractedover 10countries and regions, with nearly500well-known domestic and international sporting goods brands participating, and the number of exhibitors/brands continues to grow.
Well-known domestic and international brands such as Australian women’s sportswear brand Lorna Jane, fitness brand Futuro under the 3M Group, China’s leading fitness equipment brand Shuhua, renowned Swiss outdoor brand Sigg, American outdoor brand Marmot, and popular British outdoor brand Trespass will make their first appearances at ISPO Shanghai 2017 with their latest products. Australian women’s sportswear brand Lorna Jane, fitness brand Futuro under 3M Group, American outdoor protection brand Bio Skin, well-known Chinese fitness equipment brand Shuhua, smart electric bike Chooch, renowned Swiss outdoor brand Sigg, American outdoor brand Marmot, Italian outdoor brand Trezeta, popular British outdoor brand Trespass, British outdoor apparel brand Mac in a sac, China’s famous ski resort Taiwu Town, Polish longboard brand Alternative Longboards, German balance board RollerBone, and many other domestic and international brands will showcase their latest products for the first time at ISPO Shanghai 2017.
The Swiss national pavilion, Czech national pavilion, Korean national pavilion, Pakistani national pavilion, Taiwan Sporting Goods Industry Association pavilion, Taiwan Functional Textiles pavilion, as well as renownedfitness and yoga brandsincluding LP, Rehband, CEP, TriggerPoint, Anita, Octane, Yvette, Skins, Powerbalance, Tianxin, Phiten, Paidu, Alpine Revolving Slope, etc.;sport fashion brandssuch as Micro, Gola, Buff, Fun4u, Action, Kebbek, Hugger, Magforce, Landyachtz, Loaded, Sandbox, S9, etc.;outdoor brandslike Fj...Water Sports Brands: Aqua Marina, Easigo, Starboard, Shark Shin, Osah, Emerson, 3Q, and others continue to register for the ISPO 2017 Shanghai exhibition, showcasing China’s segmented sports market.
Enjoy Global Business Opportunities
Industry buyers gather, with multi-channel online and offline integration and collaboration
The number of attendees at this edition of the exhibition is expected to achieve breakthrough growth, especially among overseas professional buyers. The number of pre-registered attendees has already exceeded the same period of the previous edition.25% .
According to statistics from the official exhibition visitor registration channels, the average daily number of online registrants has maintained double-digit rapid growth. These attendees mainly come from agents and distributors across multiple categories and channels such as outdoor, water sports, fitness, running, extreme sports, fashion trends, and sports electronics, as well as retailers including specialty stores, malls, and e-commerce platforms, sports clubs, department stores and shopping centers, importers and exporters, brands, media, and investors.agents and distributors, specialty stores, shopping malls, e-commerce retailers, sports clubs, department stores and shopping centers, importers and exporters, brands, media, and investorsamong others.
Among them, the first-everE-commerce Sourcing and Procurement FairandInvited Channel and Buyer Delegationsintroduced at ISPO Shanghai this year further ensure high-quality and efficient business discussions between sellers and buyers on-site. These delegations mainly include 20 e-commerce delegations, 20 media delegations, 15 gym manager delegations, 20 product manager and designer delegations, as well as a department store delegation composed of nearly 100 department store executives.20 e-commerce tour groups, 20 media tour groups, 15 gym manager tour groups, 20 product manager and designer tour groups, as well as a department store tour group composed of nearly 100 department store executivesamong others.
Meanwhile, ISPO Shanghai, which aims to provide the industry with more diversified solutions and value-added services, ISPO Shanghai will once again team up with Tmallwill once again collaborate with Tmall to explore various creative new models and launch the Dynamic Sports Quality Journey, striving to create a seamless online-offline service loop.
At that time, there will not only becomprehensive KOL content marketing both on and off the platform, and a 7-day high-exposure event display page on the Tmall homepage,but alsoa full 4 days of “see-now-buy-now” live streaming with non-stop interaction.Sports influencers will unveil the latest trends in sports fashion, share the most cutting-edge international and unique sports equipment at the exhibition, and experience the dynamic summer multi-sport fun and player insights on-site, greatly enhancing deep interaction between visitors and exhibitors and facilitating business matchmaking.
Potential Explosion
The Children’s Market Is the Most Anticipated
Focusing on the most promising children’s sports market of the future,the ISPO Academy: China Children’s Sports Industry Forum (July 7)will center on youth sports training, inviting key players in training programs, equipment, venues, clubs, policymakers, and investors to jointly explore development models for youth sports.
To further promote the development of youth sports in China, ISPO Shanghai will host a variety of exciting and engaging activities during the exhibition, including theISPO Kids Rock Climbing Challenge 2017,which integrates new technology “AR + climbing” products to let the “climbing second generation” fully enjoy the fun of climbing.
ISPO Shanghai has also joined forces with Shanghai’s first indoor skatepark dedicated to children’s skateboarding instruction to launchthe ISPO X ICONX Kids Skateboarding Summer Training Camp.Offering diverse experiences to inspire children's sports education.
In addition, ISPO SHANGHAI 2017 National Youth Floorball Championshipalso kicked off once again, with 8 sub-events in 7 cities, over 70 teams, and more than 1,000 participants. The championship was held on-site at ISPO Shanghai, crowning the annual champions, runners-up, and third-place winners.
Three Major Themes
Exciting Activities Reveal Industry Trends and Hot Topics
1. Enjoy the Outdoors
To further align with the main theme of the era of national fitness, nearly 50 exciting forums and activities will be held concurrently with ISPO Shanghai 2017.
As the cradle of global sports industry elites,the 5th “ISPO Academy [Retailer Training Class]” (July 4–5)will focus on “O2O Marketing in the Mobile Internet Era,” bringing together retailers to unlock the secrets of successful “micro-marketing” and help them take big steps toward greater profits.
ISPO Outdoor Experience Day (July 5)offers one-stop services including product trials, on-site testing, interactive exchanges, and preferred procurement, allowing zero-distance access to newly launched products, experiencing their performance, and collecting professional feedback and user insights in real time.
The water sports zone, exclusively created by ISPO Shanghai 2017, features an indoor pool spanning 200 square meters, providing enthusiasts of kayaking, canoeing, or stand-up paddleboarding (SUP) with an exceptional opportunity for uninterrupted product experience.
Meanwhile,ISPO Academy: Water Sports Industry Forum (July 7)gathers numerous water sports experts and professionals to share insights on the current state and trends of the water sports industry with practitioners and enthusiasts. The forum also collaborates with the China Canoeing Industry Association, uniting resources from over half of the domestic clubs to deeply explore the commercial value of China’s water sports industry.
A tailored information platform for designers and product managers, ISPO Academy: China Sports Trend Forum (July 7)exclusively unveils the 2019 Spring/Summer functional textile trends and color cards, broadening the horizons of product managers and designers. This edition of ISPO Shanghai also introduces a special Student Day program aimed at cultivating future professionals for the sustainable and healthy development of the industry.
At the same time,“ISPO Functional Textile Trend Release”will showcase for the first time the “2020 Spring/Summer ISPO Functional Textile Trends” along with its most cutting-edge and innovative fabrics and accessories. Combined with the Taiwan Functional Textile Image Zone themed around “Taiwan Textiles, Innovative Living” and “Think Taiwan for Textiles,” it will display the most innovative Taiwanese textiles, sure to inspire product design and development professionals.
2. Speed and Power
Co-hosted with Men’s Health & Fitness, ISPO Academy: Fitness Studio Win-Win Summit & the 2nd ISPO China Fitness Industry Forum (July 6)will provide an in-depth analysis of consumer big data reports for fitness enthusiasts, discuss brand positioning for fitness studios, and explore the path to business model maturity, delivering the voice of industry pioneers from an observer’s perspective.
Focusing on the development trends of trail running in the Asia-Pacific region, ISPO Academy: The 3rd (China ● Shanghai) Asia-Pacific Trail Running Summit (July 7)not only discusses current hot topics and future opportunities and challenges but also highlights the development and future trends of trail running events in Japan and Korea. It places special emphasis on the current state and revenue management of trail running in China’s Jiangsu, Zhejiang, and Shanghai regions, and engages in discussions on the rise of event alliances and the relationship between trail running and the internet. The following day (July 8), a 5KMISPO Lightning Runis set to sprint with excitement once again at Century Park Music Square!
3 Urban Trends
As the first in China to focus on the niche category of sports and fashion trends, ISPO Academy: Sports Fashion Buying Masterclass (July 6)invites industry pioneers such as Michael Zhang, founder of “Blue Limit,” China’s first extreme sports and fashion concept store, and Mr. Kei Hirosawa, Chief Buyer at BEAMS, to host exclusive masterclasses. Together, they will explore new retail strategies in sports fashion, identify the next market trend, and provide hands-on guidance on selling streetwear brands.
Upholding its mission to drive innovation in the sports industry,the ISPO Global Innovation Competitionwill welcome select award-winning teams from the past three years to showcase global innovation trends in the sports sector to China. Meanwhile, the industry’s only authoritative global product competition for sports — the ISPO Design Award— will feature over 60 of its latest award-winning products at ISPO Shanghai, nearly half of which will make their first appearance in China.
Committed to advancing China’s sports industry, ISPO not only builds a more comprehensive trade platform and offers broader business opportunities but also works alongside industry professionals to foster mutual growth and shared success in China’s sports goods sector.