Anshun, Guizhou
A destination for self-drive visits, peace, and smooth journeys
Selected for two consecutive years
China Self-Drive Route Selection Annual Routes
On June 6, the 2017 China Self-Drive Route Selection was officially launched in Anshun, Guizhou. The organizing committee for the sixth edition was formally established, and in collaboration with the honor partner of this year’s selection—the Guizhou Provincial Tourism Development Commission—the Guizhou Self-Drive Route Selection was jointly held. This effort not only identifies and creates 36 must-drive routes nationwide but also refines the "Thirty-Six Strategies for Self-Driving in Guizhou." Building on these two selections, an experimental platform is created to connect a trillion-yuan industry with hundreds of millions of users.
Ms. Zhu Guiyun, Deputy Secretary of the Anshun Municipal Committee, Secretary of the Political and Legal Affairs Commission, and Secretary of the Huangguoshu Scenic Area Party Working Committee, delivered a welcome speech at the launch event of the 2017 China Self-Drive Route Selection in Anshun.
China’s Strongest Self-Drive Industry “Club” in 2017
Established in Anshun
The organizing committee for the 2017 China Self-Drive Route Selection was officially formed and made its debut.
To gather higher-quality industry resources and create premium products for users, since the 2017 Self-Drive Conference on March 6, the organizing committee has engaged with nearly 100 industry elites from diverse sectors. After continuous communication and screening, 36 director committee members of the selection finally met and made their official debut in Anshun.
At the “Colorful Guizhou, Gathering in Anshun” welcome dinner on June 4: Mr. Wang Wenxue, Deputy Director of the Guizhou Provincial Tourism Development Commission, expressed hope that high-quality resources from China’s self-drive industry would successfully take root in Guizhou, helping the province build itself into a world-renowned mountain tourism destination.
At the “Colorful Guizhou, Gathering in Anshun” welcome dinner on June 4: Ms. Dong Yanling, Standing Committee Member and Deputy Mayor of Anshun, congratulated the establishment of China’s Strongest Self-Drive Industry “Club” in Anshun.
The new director committee is composed of three major segments: travel/support, experience/accommodation, and promotion/research. It strives to achieve full coverage of the self-drive industry chain, elevating its scale, strength, professionalism, and quality to better address user pain points in travel support, experience, and accommodation, while conducting more professional and impactful promotion and research for the selection.
[Impressive Strength]
According to incomplete statistics, six director committee members are listed companies or subsidiaries of listed companies, with a combined market value of approximately RMB 446.6 billion; 17 are startups, with total funding of about RMB 14 billion and a valuation of around RMB 160 billion.
[Wide Coverage]
According to incomplete statistics, the director committee serves nearly 200 million users in over 360 cities, meeting the three core needs of self-drive travel, experience, and accommodation. Its reach spans nearly 500 cities with an audience of 560 million.
[Diverse Composition]
It includes China’s top media company with a market value exceeding RMB 100 billion, an O2O unicorn valued at USD 18 billion, as well as startups that have completed Pre-A, A, and B rounds of funding. There are also industry platforms, public welfare organizations, and professional institutions dedicated to cultural tourism, rural innovation, tourism poverty alleviation, and youth entrepreneurship.
[Innovation and Renewal]
Out of this year’s 36 director committee members, 14 are “new faces,” representing a 39% renewal rate, ensuring that China’s strongest self-drive industry “club” remains open and dynamic. For example, Zebra Network in the travel/support group will make self-drive experiences more internet-based; Meituan Travel in the experience/accommodation group will connect 100 million young travelers, covering both local and non-local consumption scenarios; and Burson-Marsteller in the promotion/research group will serve as the brand communication advisor for the selection, making its promotion more professional and international.
At the closed-door meeting of the organizing committee held on the morning of June 5, the 36 director committee members and some alternate members engaged in in-depth discussions on how to further enhance the professionalism of the selection content, strengthen brand influence, solidly advance the productization of annual routes, share resources, co-create value, and promote cooperation between the self-drive industry and other industries, as well as between the industry and local regions.
Elite Dialogue: China’s Self-Drive Industry Meets Guizhou
Initiating Integration and Collaboration Between Industry and Local Regions
Mr. Wu Mai, Deputy Inspector of the Guizhou Provincial Tourism Development Commission, and Mr. Li Keqi, Chief Architect of the China Self-Drive Route Selection and CEO of Aijia Media, signed the 2017 China Self-Drive Scenario Experiment Cooperation Memorandum on behalf of both parties.
In addition to collaborating with partners, the selection annually chooses a major provincial tourism destination as an honor cooperation province, ensuring solid implementation and meticulous development. Following Yunnan in 2014, Hubei in 2015, and Sichuan in 2016, the 2017 selection landed in Guizhou. The organizing committee, together with the Guizhou Provincial Tourism Development Commission, launched a self-drive scenario experiment centered on mountain tourism, covering the entire province, radiating to the southwest, and facing the nation. This initiative aims to integrate high-quality national self-drive industry resources into Guizhou, leverage the province’s unique mountain landscapes, rich ethnic culture, excellent ecological environment, and climate advantages to vigorously innovate mountain tourism formats, enhance the influence of the “Mountain Park Province, Colorful Guizhou Style” brand, and strive to build Guizhou into a world-renowned mountain tourism destination.
Mr. Zou Xiaofeng, Head of the Publicity and Promotion Division of the Guizhou Provincial Tourism Development Commission: Hosting the self-drive route selection is a new measure for Guizhou to enhance supply-side reform in tourism products.
Ms. Gu Xinyi, Director of the Anshun Municipal Tourism Development Commission: Focusing on the overall positioning of a panoramic mountain leisure destination, she spoke about developing comprehensive self-drive tourism products in the Greater Huangguoshu Mountain area and exploring travel products and routes “on the road.”
Mr. Rob Hibbard, Senior Vice President of Enterprise Holdings, the world’s largest car rental company in the United States: A well-developed road transportation system and convenient car travel services play a significant role in driving the self-drive tourism market.
The “Guizhou Self-Drive Route Selection,” jointly organized by the Guizhou Provincial Tourism Development Commission and the selection organizing committee, will become the highlight of the 2017 self-drive tourism scenario experiment. The selection will not only produce 36 premium self-drive routes in Guizhou for the market and compile and publish the “36 Strategies for Driving in Guizhou,” but also serve as a key platform to attract national self-drive tourism industry resources to Guizhou and an entry point for incubating project products.
To this end, the Guizhou Provincial Tourism Development Commission placed great emphasis on the event, organizing the heads of the tourism development commissions/tourism bureaus from all 12 prefectures and cities across the province to attend the special matchmaking meeting titled “Discussing Driving in Anshun: China’s Self-Drive Industry Elite Dialogue with Guizhou,” held by the selection organizing committee on the afternoon of June 5. As an industry representative, the director of the organizing committee conducted separate discussions with 12 local tourism resource stakeholders in Guizhou, local enterprises, and representatives from China’s top 100 clubs, divided into 12 groups. They engaged in in-depth discussions on how to leverage the Guizhou Self-Drive Route Selection to help improve the supply of travel, accommodation, and driving experiences, promote and develop local self-drive tourism brand products, and how the resources, products, and services of industry partners can be integrated into the “36 Must-Drive Routes in Guizhou” and implemented locally. The valuable insights, suggestions, and recommendations from the 140 attending guests, along with the summary of the 2017 China Self-Drive Tourism Scenario Experiment project, were compiled into the “Anshun Consensus,” which was officially announced to the nation at the launch conference of the selection.
Mr. Li Lun, Deputy General Manager of Home Inns Town, a subsidiary of BTG Homeinns Hotel Group, representing the selection organizing committee, announced the “Anshun Consensus” of China’s Self-Drive Tourism Scenario Experiment.
Launch of two self-drive tourism selection events
2017 Focus: Creating Ultimate Products
Mr. Wu Mai, Deputy Inspector of the Guizhou Provincial Tourism Development Commission, and Mr. Li Keqi, Chief Architect of the China Self-Drive Route Selection and CEO of Aijia Media, jointly launched the 2017 selection event.
The route collection for the China Self-Drive Route Selection runs year-round, and after the official launch of the 2017 selection, it entered the stage of shortlisted route selection. The organizing committee collected participating routes nationwide and conducted format reviews to select shortlisted routes, providing 72 nominated routes recommended in the preliminary selection by 36 opinion leaders. This year, the shortlisted routes will welcome a new “fresh force”—the “36 Must-Drive Routes in Guizhou” produced by the “Guizhou Self-Drive Route Selection,” which was launched simultaneously with the national selection and unveiled on September 6.
The heads of the tourism administrative departments from all 12 prefectures and cities in Guizhou Province took the stage together to launch the “2017 Guizhou Self-Drive Route Selection.”
At the launch conference held on the morning of June 6, the selection organizing committee, the Guizhou Provincial Tourism Development Commission, and representatives of tourism resource management authorities from all 12 prefectures and cities in the province jointly launched the Guizhou Self-Drive Route Selection. The official selection website went live simultaneously. The director of the selection organizing committee, selection opinion leaders, representatives from China’s top 100 self-drive clubs, and mainstream media from across the country witnessed the event, looking forward to fruitful outcomes of this important 2017 self-drive tourism scenario experiment topic. Building on this, the goal is to find 36 essential routes nationwide for users, connect with high-quality resources in China’s self-drive tourism industry, and create and incubate ultimate self-drive tourism products.
At the conference, the microfilm of the 2016 Guizhou Anshun selection’s must-drive route “Huanglong-Tun-Ge” was announced to start production, followed by an experiential inspection carried out by a convoy composed of opinion leaders and media representatives after the meeting.
China Self-Drive Route Selection: Initiated annually by Aijia Media and co-hosted with 36 industry leaders representing the advanced productive forces of China’s self-drive tourism industry. By identifying and creating 36 annual must-drive routes, it gathers and coordinates high-quality national self-drive tourism resources, providing demand-driven, route-guided self-drive solutions. This approach creates supply, improves structure, and promotes the development of China’s self-drive tourism industry. Since its inception in 2012, the five editions of the selection have collectively produced 180 annual premium routes, attracted 3,000 local tourism resource stakeholders and decision-makers in the self-drive tourism industry for exchanges and connections, and reached hundreds of millions of users through dissemination. It has become the most influential and credible selection of its kind in China.
2017 Selection Organizing Committee
Director
Travel / Support: eHi Car Services, Baixing Travel, Hertz China, Wukong Car Rental, Banma Network, Zhide Technology, China Telecom Number Hundred, Kuaiyixing, Yujing Auto, CheTuoBang, Huibao Technology, Yuanmeng Kangjian
Play / Accommodation: BTG Homeinns Hotel Group, Tagg Boutique Stays, KEYS Trendy Stays, Nature Creation, Beijing International Tourism Commodities Expo, Meituan Travel, Lazy Weekend, SMART Resort Industry Smart Platform, Camping World, China Foundation for Poverty Alleviation, Ancient Village Conference i20 Youth Development Platform
Promotion / Research: Outlook Weekly, Archimedes, Extreme Car Media, Aika Auto, Focus Media, Panda Media, Miaopai, China Outdoor Media Network, Car Intelligence, Travel Intelligence, Burson-Marsteller, China Tourism Academy Kunming Branch
Secretariat
Selection Initiator and Executive Organization: Aijia Media
Honorary Cooperative Province: Guizhou Provincial Tourism Development Commission
Alternate Members
: Chexiang, AC Motors, Shouqi Gofun, Jiayu Internet, EVCARD, Charging Network, AutoChenren, Fliggy Travel, Lvmama Travel Network, Zizaike, Tomato Coming, iQIYI, NetEase Local, NewRank, Youku Travel, Sina Auto Headline Landmark, Dynamic Tech, iResearch Group
Route Submission
China Self-Drive Route Selection Official Website: 36lu.org
Official website for the Guizhou self-driving tour route selection: guizhou.36lu.org
Hotline: 400 880 3600