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Why make things complicated when a business matchmaking session can get it done?!

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — 2017 Asia Outdoor B2B Services Upgraded —— Integrating high-quality industry chain resources from the exhibition to create three premium resource matchmaking platforms: “E-commerce + Events & Running Clubs + Outdoor Travel,” all for greater precision, directness, and efficiency!

Matchmaking

2017 Asia Outdoor B2B Services Upgraded —— Integrating high-quality industry chain resources from the exhibition,

Creating three premium resource matchmaking platforms: “E-commerce + Events & Running Clubs +Outdoor Travel,”

All for greater precision, directness, and efficiency!

Click for details

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A Powerful Move | 2017 [Running Zone] Adds Event Resource Matchmaking Session

Business Matchmaking —— A New Approach to Asia Outdoor



E-commerce Session: June 30 @ Hall 5, Booth 5.2310



@ JD.com China’s largest self-operated e-commerce company, selling over tens of thousands of brands and 40.2 million products, covering 13 major categories including home appliances, mother & baby, and apparel. As a professional comprehensive online shopping mall, JD.com hopes to collaborate at the 2017 Asia Outdoor Exhibition with winter sports-related products such as skiing, digital products, events, and routes. With outdoor sports becoming a new growth area in online consumption, Amazon is responding to outdoor consumer demand and market trends, seeking professional outdoor brands including outdoor apparel, backpacks, footwear, and camping gear, offering one-stop easy shopping for outdoor enthusiasts with diverse needs.It has become the most trusted online shopping destination for Chinese consumers. With outdoor sports becoming a new growth area in online consumption, Amazon is responding to outdoor consumer demand and market trends, seeking professional outdoor brands including outdoor apparel, backpacks, footwear, and camping gear, offering one-stop easy shopping for outdoor enthusiasts with diverse needs. Since the launch of its e-commerce platform in 1999, it has been operating over 300 high-end international outdoor brands and has achieved rapid development through multi-platform cooperation with mainstream domestic e-commerce platforms. Sanfo.com, focused on the outdoor category, seeks more professional outdoor brands to join, integrating outdoor stores as the core retail format, supplemented by department stores and supermarkets, along with e-commerce channels.Since the launch of its e-commerce platform in 1999, it has been operating over 300 high-end international outdoor brands and has achieved rapid development through multi-platform cooperation with mainstream domestic e-commerce platforms. Sanfo.com, focused on the outdoor category, seeks more professional outdoor brands to join, integrating outdoor stores as the core retail format, supplemented by department stores and supermarkets, along with e-commerce channels.Based on the media platform Equipment Cool and the consignment platform Maimaitong, 7+2 Mall provides traditional outdoor sports brand enterprises with marketing services leveraging both internet and offline channels, offering clients various service models such as brand awareness and online sales. 7+2 Mall aims to bring together isolated information islands such as suppliers, physical stores, and factories in the outdoor industry, acting as a platform, while also providing one-stop marketing services, forming seamless connections to build an intelligent outdoor ecosystem.By the end of 2016, the platform had served over 12 million users cumulatively, making Fenqile Mall the preferred platform for installment shopping. High-end outdoor products are items everyone dreams of, but not everyone can afford. Fenqile can provide high-end outdoor brands with another sales opportunity through installment shopping, expanding the consumer base.Starting from July 2017, Aijiangshan has focused on developing distinctive premium events to serve more running enthusiasts and more widely promote sponsor benefits. Aijiangshan Trail Running is a self-owned event IP, serving both as a brand promotion platform and a product sales channel, excelling in crafting high-quality event experiences.Professional trail runners from both China and abroad, as well as super marathon and extreme trail running enthusiasts, flock here to explore the extremely arid desert regions of northwestern China. They run through gobi, deserts, Yardangs, and glaciers, crossing 80% of the uninhabited area, embarking on an ultimate challenge that pushes both physical and mental limits. Badain Jaran Desert Ultra GOBI is China’s first world-class ultra-long-distance trail running event.The North Face 100... (segment appears cut off, so translation stops at available text) The North Face 100... (remainder not provided)(China Outdoor Network), the course runs through Ordos Kangbashi New District, China's first 4A-level tourist area named after an urban landscape. Combining natural and urban scenery, it creates a marathon experience rich in ethnic characteristics.



@Slackline China Committed to building China’s first international branded event themed around slacklining, it will collaborate with international official organizations such as the International Slackline Development Organization, France’s Sangle Dessus-Dessous slackline group, and the Guinness World Records UK headquarters. The event will host international challenges in highline, waterline, and tricklining across China, while also promoting the sport of slacklining and spreading its culture.



@Les Chemins Du Soleil (The Sun Trails) The 2017 Batang·Cuopugou International Mountain Bike Cross-Country Challenge plans to introduce the international mountain biking brand Les Chemins Du Soleil (The Sun Trails). It will integrate the region’s rich landscape features and cultural heritage into every detail of the mountain biking event. With the theme of “The Pilgrimage Road,” it aims to create the most influential and culturally rich mountain bike race brand at high altitudes in China.



@RIC The RIC Zunyi Chishui River Valley Global Business School Elite Challenge, as the first RIC event, was held in the Zunyi Chishui River Valley. The event includes orienteering, mountain biking, running, tandem canoeing, and zip-lining, divided into two stages. Over a nearly 160-kilometer course, participants can enjoy thrilling events and breathtaking scenery along the way.



@RunForFun (Joyrun) It is a social-oriented running app that explores and operates commercially through methods such as collaborating with running influencers, forming running groups, providing training services, and hosting events. It has built a vertical running community integrating social networking, services, and content. Currently, Joyrun has accumulated 15 million users and hosts over 9,000 running groups, including teams led by celebrities.



@Green Run Sunshine Green Run Sunshine Sports is the earliest organized and systematic institution in Beijing and surrounding areas to regularly host cross-country races. It has been organizing urban cross-country running events for four years, serving over 6,500 participants in 2016 alone, and has maintained a monthly medium-scale cross-country race for four consecutive years. It has become a benchmark for cross-country running in the Beijing-Tianjin-Hebei region.


Outdoor Travel Special Session: June 30th afternoon @ Meeting Room 6203


Wowo Campsite,Tujv Campsite,Donkey Campsiteand other high-quality outdoor campsites will be present at the 2017 Asia Outdoor Exhibition,

solely to seek moreRV,tent,camping equipment brands;

and discover more premiumoutdoor clubs,self-drive clubs,camp education institutions,outdoor event companies……
that meet these criteria. What are you waiting for? Sign up now to meet with campsite providers on-site and discuss partnership opportunities together!



@ Wowo Campsite has fully drawn on the construction experience of outstanding overseas campsites and, combined with China’s actual conditions, has built and put into operation high-quality RV campgrounds relying on the superior natural advantages of scenic spots across the country. Wowo Campsite integrates campground operations and management, RV manufacturing and leasing, as well as educational training services, offering comprehensive services throughout the entire campground industry chain and promoting the development of the camping industry and the spread of camping culture from the source.



@ Tujv Camping is mainly engaged in the development of the tourism industry, the development, construction, and operational management of campsites. Its current portfolio includes Tujv Huangshan Campsite, Tujv Yangzhou International Campsite, Tujv Wuhu Longshan Campsite, Tujv Campsite Chain Management Co., Ltd., Huangshan Chery RV Manufacturing Co., Ltd., Chery Tourism Company, Anhui Yongzhe Forest Adventure Co., Ltd., and China Camping Network. It is committed to becoming a leader in domestic RV campsite construction and the car camping consumer market.



@ Donkey Campsite is Qiandao Lake's first leisure sports brand dedicated to outdoor camping. It is committed to developing the leisure camping sports industry by precisely targeting specific demographics to meet the camping service needs of families with children and young professionals. The campsite aims to provide customers with high-quality camping experiences and services. Currently, its main operational activities include: Qiandao Lake Starry Sky Campsite, Cycling Station, Kayak Base, Leisure Forest Hiking, and Miss Dong’s Manor.


Participation Process

1. Sign up via e-commerce platforms (camping businesses/races & running groups), register business entry criteria, objectives, and brand information;

2. Brand sign-up (self-driving/commercial clubs), register the buyers you wish to negotiate with;

3. At the Asia Outdoor Show venue, conduct partnership discussions according to scheduled time slots, and allow buyers to tour the venue to learn about your brand’s image and strength;

4. Post-show survey, feedback on transaction volume and success rate.


△△△Scan the code to sign up now


Contact Information:

Contact Person: Wang Yuxuan
Phone: 025-66920656
Email: cecilia@nfexpo.com


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