The “Elevated Vision” GREGORY 40th Anniversary Backpack Exhibition is set to make a stunning debut in Beijing

       In 2017, the GREGORY brand celebrated its 40th anniversary. Looking back on four decades of the brand’s journey—through lofty mountains and flowing rivers, golden years indeed—this is truly a milestone worthy of grand commemoration. From June 17 to 18, the historically significant and time-spanning “Elevated Vision” GREGORY 40th Anniversary Backpack Exhibition and brand exchange event will be held in Beijing. Over the course of two days, outdoor enthusiasts and industry insiders can freely view hundreds of GG classic products and participate in interactive activities on-site to win exciting prizes.

During the event, we will invite Mr. Liang Wei, a GREGORY backpack collector, to showcase his collection of classic GREGORY backpacks from the past 40 years. He will share stories of the outdoor passion behind his collection, introduce the GREGORY brand culture, and discuss the applications of GREGORY backpacks in outdoor and daily life. This will serve as tangible evidence of the brand’s philosophy development: “Function-driven, continuously evolving, looking to the future, and staying true to our roots.”

        During the themed activities, we have prepared a rich array of GREGORY commemorative badges, GREGORY backpacks, and other interactive prizes. Every visitor will receive one GREGORY 40th Anniversary Commemorative Backpack Cover? On the same day, live streaming will also be conducted at the GREGORY Tmall flagship store, engaging with everyone through online activities, including the 618 promotion, red envelope rain, buy-give events, limited-time flash sales of the Z series, and more. With abundant and high-quality prizes, don’t miss out on this opportunity.

?        We hope, as mentioned in the short film, that every GREGORY backpack becomes your “companion for 365 days”! Each design—simple and clean—is your loyal partner, walking with you along the road to your dreams.

Event Dates: June 17–18, 2017

Event Location: Patagonia Flagship Store, Building 5, Sunken Plaza, Sanlitun SOHO, Chaoyang District, Beijing

June 17

10:00–17:00

Exhibition area open for free viewing?

Each visitor will be given one GREGORY 40th Anniversary Commemorative Backpack Cover?

?June 18

10:00–13:00

Exhibition area open for free viewing?

Each visitor will be given one GREGORY 40th Anniversary Commemorative Backpack Cover?

?14:00–17:00

Themed celebration event to be held, with simultaneous live streaming at the GREGORY Tmall flagship store and interactive prize giveaways.

Tmall flagship store livestream link:(Copy the full text below and open Taobao or Tmall client to go directly to the livestream room)