China.com.cn Boosts Innovative Development of Red Tourism Destinations
(Leaders and guests from the National Red Tourism Office and the event organizers jointly inaugurated the event)
On the morning of June 15, the large-scale red tourism destination promotion event “Red Journey · Shining China,” jointly organized by Travel Satellite TV, the Asia-Pacific Tourism Association, and China.com.cn, and hosted by Oriental Xinrui (Beijing) Culture Communication Co., Ltd., was officially launched at the CAIA Beijing Exhibition Center in the Bird’s Nest. The event will integrate resources from government bodies, media, associations, and localities to plan large-scale on-the-ground red-themed activities, visit outstanding red tourism destinations across the country, promote local tourism features, showcase inspiring red spirit, and ignite a red wave nationwide.
Leaders from the National Red Tourism Office, the Asia-Pacific Tourism Association, China.com.cn, Travel Satellite TV, as well as representatives from red tourism destinations and guests from various sectors, attended the launch ceremony.
(Mr. He Guangye, President of the Asia-Pacific Tourism Association, presented flags to three red tourism cities: Fuping County, Chengde City, and Yingtan City)
It is understood that this red tourism destination promotion will hold multiple large-scale “Tracing Red Memories · Red Journey” on-the-ground events. Each event is divided into five chapters: Travel, Memory, Outlook, Gratitude, and Discovery. Through live interviews, it traces history, tells revolutionary red-themed stories, dialogues with government leaders from various regions, examines the present and future of red tourism destinations from a developmental perspective, and promotes cities and attractions from a tourism viewpoint. The events will adopt the form of a grand epic drama, utilizing popular forms such as music, dance, drama, situational performances, and multimedia to attract widespread public attention. The event plans to promote two red tourism destinations per month, extending a red invitation to audiences nationwide and recommending multiple local red tourism feature routes. The event will also release authoritative red tourism data and select and publish 10 premium red tourism routes and 20 red tourism poverty alleviation feature routes.
(Speech by Mr. Zheng Jiaqiang, CEO of China.com.cn)
As one of the organizers of the event, Mr. Zheng Jiaqiang, CEO of China.com.cn, mentioned in his speech that participants in the “Red Journey · Shining China” event should recognize the greatness of the “Red Journey” and strive to convey that greatness. Red tourism destinations are places full of stories, and participants should endeavor to tell these stories well, allowing vivid characters and plots to form a magnetic field that attracts more and more new and returning visitors. The “Red Journey” should also shoulder the responsibility of cultivating the courage and compassion of the younger generation, ensuring that the moving and heartfelt stories from red tourism destinations are conveyed through media platforms like China.com.cn, which also embody courage and compassion, ultimately influencing a broad audience, especially the youth. Lastly, the “Red Journey” should leverage the interactivity of internet platforms, enabling heroes and greatness to interact across time, between online and offline spaces, and among different groups of people.
He stated that China.com.cn’s participation in this event serves multiple purposes: first, to fully utilize the promotional power of new internet media to raise awareness, understanding, and participation in the event; second, to actively engage in the planning, organization, and implementation of the event, leveraging its years of accumulated experience in tourism, military, and cultural sectors to make the event more diverse, exciting, and attractive; and finally, to use the interactive nature of its internet media platform to enable netizens and tourists to interact both online and offline, and among different groups online, thereby truly bringing the event to life and making it “shine.”
(Ms. Zhou s?_, General Manager of China.com.cn, and Mr. Li Hua, President of Travel Satellite TV, sign a strategic cooperation agreement)
At the launch ceremony, Mr. He Guangye, President of the Asia-Pacific Tourism Association, on behalf of the organizers, presented flags to three red tourism cities: Fuping County, Chengde City, and Yingtan City. Ms. Zhou s?_, General Manager of China.com.cn, signed a strategic cooperation agreement with Mr. Li Hua, President of Travel Satellite TV, on behalf of China.com.cn.
As China’s premier domain, China.com.cn has become one of the most valuable internet media platforms and one of the most influential new media outlets in China. Every day, China.com.cn publishes and disseminates the realities of Chinese society and showcases the diverse aspects of Chinese life in 24 languages through audio, video, text, and other content formats. It is committed to interpreting China’s changes, opportunities, and image.
Travel Satellite TV is the only professional travel satellite channel in China, consistently dedicated to showcasing a beautiful China to the world and actively fulfilling its public welfare mission. At the launch ceremony, Travel Satellite TV pledged to use television as its primary platform to mobilize all-media resources, investing over one million yuan in advertising resources for each participating red tourism destination, with a total resource investment value exceeding 50 million yuan. To this end, Travel Satellite TV will allocate multiple time slots across its entire channel to provide comprehensive promotion for the participating red tourism destinations.
Against the backdrop of a booming global tourism industry, red tourism in China is thriving. Public enthusiasm for red tourism has reached unprecedented levels, and as a prominent brand, it has become an important choice for travelers. According to incomplete statistics, in 2016, red tourism in China received 1.147 billion visitors, generating a total comprehensive income of 306.09 billion yuan. This “Red Journey · Shining China” red tourism destination promotion event, through the integration of red tourism with online and broadcast media, achieves multi-dimensional, comprehensive, and all-media presentation, and will undoubtedly further consolidate red tourism resources across various regions, promote the optimization and upgrading of red tourism, and realize its sound and rapid development.