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There’s actually a TA this year?! —— The Inside Story of the 2017 COA Outdoor Summit

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — Rejecting lofty talk without substance doesn’t mean lacking insight and vision. We share the unique perspectives of leading figures in the outdoor industry, policy analyses by experts and scholars, and hands-on experience from industry veterans. We aim to create more possibilities and directions for this field...

Ms. Kong Weihong, President of Xingjia China Co., Ltd.
Bachelor’s degree in Civil Engineering from Zhejiang University, MBA from Renmin University of China. With nearly two decades of industry operational experience, she leads Xingjia (China) Co., Ltd., which owns over ten travel gear brands including Swiss Army knife brand Wenger, the world’s leading travel brand Eagle Creek, Briggs & Rilly favored by American business elites, the originator of American messenger bags Timbuk2, the trendy Canadian bag brand INUK, and the American premium fashion brand GUESS. The company operates more than 200 physical stores nationwide, with online sales channels covering over 80% of top-tier shopping platforms.

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