On June 23, the 2nd China Cultural & Tourism Industry Summit and All-for-One Tourism Summit, hosted by Beijing Dianfeng Zhiye, was grandly held at the Beijing Marriott Northeast Hotel. During the event, the establishment of the Scenic Area Summit Alliance consortium was announced, along with its official launch ceremony. This consortium was jointly formed by Beijing Dawaer Dianfeng Tourism Investment Management Co., Ltd. and eleven other tourism enterprises.
The Scenic Area Summit Alliance is the only one-stop comprehensive service platform in China focused on the implementation, planning, investment, operation, and management of scenic area products. It aims to solve operational challenges and pain points for scenic areas, deeply explore hit products, facilitate vertical and horizontal industry chain synergy, and provide comprehensive, one-stop solutions for scenic spots.
As a “practical-oriented” alliance, the consortium leverages the strong advantages of Dianfeng Zhiye and Dianfeng Tourism Investment in planning and management, attracting active participation from numerous leading companies. Since the preparation of the alliance began, the total number of member units has expanded from a few to the current 12. These include: Beijing Dawaer Dianfeng Tourism Investment Management Co., Ltd.; Jiaozuo Bank Co., Ltd. (Travel Bank of China); Dalian Botao Culture Technology Co., Ltd.; Beijing Lvxin Commercial Operation Management Co., Ltd.; Manzhouli Huaxia Lianzhong Group; Anhui Jingshou Tourism Investment Development Co., Ltd.; Shenzhen Jidacheng Modular Space Technology Co., Ltd.; Hangzhou Lvjuxing Planet Network Technology Co., Ltd.; Fanlian Nita Ecological Environment Construction Co., Ltd.; Zhejiang Bosheng Tourism Development Co., Ltd.; Xiamen Duoxiang Interactive Culture Communication Co., Ltd.; and Beijing Xingzhi Exploration Culture Development Group Co., Ltd.
The addition of these partners gives the Scenic Area Summit Alliance consortium strong resource integration capabilities — horizontally penetrating regional industries and vertically connecting a diverse closed loop of scenic area operating products — helping to drive the vigorous development of China’s scenic area industry and enhance quality and efficiency for Chinese scenic spots.