6Month24Day, the Skyleader Outdoor Experience Store at HuaxiLIVE·hi-upWukesong Store officially opened,This is another flagship store in Xicheng District, Beijing, following Skyleader’s successful establishment of the outdoor lifestyle store model inCBDBeijing,Covering nearly a thousand squaremeters, the store includes a full range of Skyleader outdoor clothing, gear, and accessories, and features an immersive outdoor environment experience zone,anda larger, more convenient multi-functional outdoor activity sharing area,which not onlymeets the equipment needs of outdoor enthusiasts, but alsowill serve asa community hub for outdoor players.At the opening ceremony held that day, the Outdoor Players Activity Center and the Yanjishe Shared BookExchange Stationwere both officially unveiled,becoming the first batch ofplayer communities tosettle here. On the day of the opening event,Mr. Zhang Jida, Secretary-General of the China Outdoor Brands Alliance, personally attended to offer congratulations. The event also received support from numerous outdoor enthusiasts, book communities, and real estate business circle figures. Skyleader brand founder Ms. Zeng Hua stated in her opening speech that she hopes to continue creating and witnessing more Skyleader outdoor experience stores flourishing across the country together with everyone in the future.
The opening event dayMr. Zhang Jida, Secretary-General of the China Outdoor Brands Alliance, personally attended to offer congratulationsCOAThe event also received support from numerous outdoor enthusiasts, book communities, and real estate business circle figures
Outdoor enthusiasts gathered to celebrate the opening of the Skyleader Outdoor Experience Store
It's not just a store, but also a community that connects outdoor enthusiasts.
“We have always hoped to bring outdoor players closer together through connection.2012When we launched our outdoor lifestyle concept store on Dawanglu in Beijing’s Chaoyang District in [year], this was our goal..Today, as we focus on building another flagship experience center along Beijing’s West Chang’an Avenue, the same objective remains.”Zeng Hua, the founder of the Skylon brand, revealed the new store’s core mission during a post-recording exchange with guest players on the latest episode of “Outdoor Big Players.”
Ms. Zeng Hua, founder of the Skylon brand, received an honorary ceremony at the opening.
This nearly 1,000-square-meter experience center, located in Huaxi of Wukesong, Haidian, Beijing,LIVE·hi-upis adjacent to West Chang’an Avenue,surrounded by entertainment venues and basketball parks that attract crowds. It is a new fashion shopping landmark that integrates style, entertainment, sports, and functionality. With the Skylon Outdoor Experience Center settling here, we also hope to better connect the needs of outdoor enthusiasts with fashionable travel—offering not just a shopping experience, but a community hub where everyone cantake a brief break from stress and busyness in this space, slow down with us to feel the charm of the outdoors, pick out your favorite gear, and prepare for your next moment of hustle or an upcoming adventure.
The Outdoor Big Players Beijing Activity Center has officially settled in the experience center.
On the opening day, the Outdoor Big Players Beijing Activity Center was also officially unveiled here. Mr. Cai Yingyuan, General Manager of the Outdoor Business Unit at LeSports, presented the plaque. “Outdoor Big Players,” a video program co-created by Skylon and LeSports that showcases the highlights of players, has already awarded dream funds to two outstanding outdoor enthusiasts through the program’s auditions, helping them realize their dreams of running a marathon in Vancouver and hiking in Alexandria, USA. “Outdoor Big Players” aims to be more than just a show—it is a platform for outdoor players to gather. In the future, the Skylon Outdoor Experience Center will also serve as an activity hub for players to meet, share, and livestream.
It’s not just a shopping experience—it’s the distant world brought vividly before your eyes.
The “Rainforest Crossing” experience zone in the experience center
Upon entering the Skylon Outdoor Experience Center, you’ll find a forest scene created by lush greenery right at the entrance. Even though you’re indoors, a deep breath still brings the fresh scent of green life. Here, there are not only vibrant plants but also rain simulation and camping experiences. No matter how sunny or cloudy it is outside, the “rain experience” area presents a vivid scene of “enjoying the rain without getting soaked.” After the rainy fun, in the camping life area, you can enjoy a childlike swing hammock and let your body fully immerse in the beautiful outdoor space.
“We want to create a space where the busier you are, the more freedom you can feel. Bringing all the beautiful things you can imagine about the outdoors indoors is meant to make everyone realize that the outdoors isn’t far away—it’s right by our side.” Zeng Hua, known as the “Queen of the Outdoors,” described what she hopes to convey through the Skylon Outdoor Experience Center.
The “Rainforest Crossing” experience zone in the experience center
Not just interaction, but a shared librarystationwhere you can discover more surprises
Outdoor and culture have always gone hand in hand. The Skylon Outdoor Experience Center not only brings poetry and distant lands closer, but also opens up more opportunities for outdoor culture. The experience center features a shared book station, offering a unique spot for those who love reading while traveling. On the opening day, friends from Yanjishe and Skylon brand founder Zeng Hua jointly kicked off the Yanjishe Shared Book Exchange Station.
Everyone left and shared their recommended books, adding many titles with recommended bookmarks to the on-site shelves. If you also believe that reading thousands of books is like traveling thousands of miles, and that every journey comes with a book in hand—at the airport, on the highway, amid the scenery… anytime you want to pause and reflect—why not bring a book you’ve read here to exchange? Share and deposit the thoughts from your journeys, and you might also take home a cherished masterpiece loved by other travelers. Perhaps you'll discover not just a book, but a variety of possible stories waiting to unfold.
More amazing photos from the event: