Green Field Network:Free Deer offers a variety of colorful products. Which of these are geared toward children and families, and how is this reflected in their design?
Free Deer has four product series (Educational, Leisure, Exploration, and Astronomy), comprising 50 products:
Products for children: Educational Series: S2 Vitality; S3 Microview; S5 Smurfs
Design: Multicolored; DIY-friendly; sunny; individualistic
Products for families: Leisure Series: T2 Elegant Journey; T3 Braveheart
Design: Multicolored, stylish; parent-child matching, each with its own flair
Green Field Network:What new products did Free Deer bring to this year’s Nanjing Outdoor Exhibition? What challenges were encountered in their development and design?
The new products includeEducational Series: S2 Vitality monocular and binocular; S3 Microview monocular
Leisure Series: T1 Ailuke monocular; T3 Braveheart binocular wide-angle; T4 General’s Eye Paul binocular; T6 Enchanting Vermilion Bird birdwatching monocular
Exploration Series: D1 SmartZoom variable-zoom binocular; D3 Carnival ED binocular; D6 Pathfinder rangefinder
We are committed to crafting every product with craftsmanship and dedication—that has always been our original aspiration. But encountering difficulties is common. For this batch of new products, we scrutinized every step—product research and analysis, design, mold development, manufacturing—over 100 times. If we weren’t satisfied, we redid it. Still not satisfied? Redid it again… repeatedly, until we felt it was ready for users. In our view, there’s no such thing as “good enough” when making products. If you cut corners, consumers will notice—and that reflects directly on you. That’s why, in product development and innovation, we are extremely exacting. We believe great product quality comes from exacting standards.
Green Field Network:Many outdoor enthusiasts don’t quite understand—what’s the difference between monocular and binoculars? How should one choose when buying? (From both functionality and selection perspectives)
In terms of usage, it’s clear that binoculars outperform monoculars—they offer better depth and a stronger sense of three-dimensionality. It’s obvious: is it better to observe with one eye or both? Naturally, using both eyes provides clearer vision, greater depth, and much more comfort.
First, consider magnification: every pair of binoculars lists key specs, such as 8x42, meaning 8x magnification and a 42mm objective lens. Generally, below 6x is low magnification, 6–10x is medium, and above 10x is high. Many assume higher magnification is always better, but that’s not true. For handheld binoculars, 7–10x is sufficient, and should not exceed 12x. Higher magnification means a smaller and darker field of view, reducing observation quality—especially as shaking becomes more pronounced, making it hard to stabilize the image and observe normally.
Second, consider lens diameter: larger apertures allow more light, aiding observation in dim conditions. But larger apertures also mean bigger size, weight, and cost. Typically, choose between 30–50mm based on your needs.
Third, field of view: this refers to how wide an area you can see at a given distance, e.g., 108M/1000M means the binoculars can see 108 meters of width at 1000 meters away.
Fourth, lens coatings: lens coatings reduce glare and increase light transmission, improving brightness.
Fifth, construction materials: most consumer binoculars use plastic bodies, while only premium or military-grade models feature full metal construction—which is costly but unmatched in durability.
Green Field Network:What magnification is generally suitable for birdwatching with a monocular, and what are the typical parameters? (Free Deer product info)
For birdwatching, a variable-zoom monocular with 15x or higher magnification is ideal
Take our Enchanting Vermilion Bird T6 [20–60x80] as an example:
Magnification: 20–60x
Eyepiece size: 16 mm
Objective lens size: 80mm
Close focus distance: 6m
Field of view: 28m–17m/1000m
Focusing system: external focusing
Lvye Network:More and more people in China are embracing outdoor lifestyles. What are your plans and strategies for the domestic outdoor telescope market in the future?
That’s absolutely true—more and more people enjoy getting outdoors. In fact, many young people today are far more active than we might imagine. They love nature, enjoy exploring the world, traveling to different places, and experiencing life. Whether at the brand strategy level or in product design, we’ve made many attempts—we’re moving toward and will continue to pursue routes that are younger, trendier, and smarter. For example, to build the super symbol and IP of “Free Deer,” we invited renowned Chinese illustration artist and famous designer Mr. Wang Yunfei to design a unique “deer” belonging exclusively to the “Free Deer” brand. Going forward, we’ll also develop a series of “Free Deer” emojis and marketing activities to enhance interaction with our users. We aim to turn the Free Deer brand into a lifestyle, not just a telescope brand. That’s the direction we’re striving toward.
Lvye Network:I see that other booths have quite a few activities. I wonder what kind of benefits Free Deer is bringing to fans at this exhibition?
During the exhibition period—that is, from 13:00 to 17:00 on July 1st—a livestream by a popular internet celebrity from the Huajiao platform will take place at our booth. At the same time, our JD flagship store will also be livestreaming simultaneously. During the livestream, if you purchase specified products at our JD store, you’ll receive an outdoor water bottle worth 20 RMB, plus 10 RMB in JD beans, and also a 15 RMB voucher. When you buy the specified products, you’ll also get a random instant discount of 20 RMB. Every hour, there will be a lucky draw red packet event. Just follow our Free Deer WeChat public account and follow the instructions to participate.