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The Handao brand reunites at the Asia Outdoor Exhibition — the “Soul of the Military” blade dazzles the crowd

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — From June 29 to July 2, 2017, the 12th Asia Outdoor Exhibition was grandly held at the Nanjing International Expo Center. The Handao brand attended as scheduled with its full range of products, and also showcased exclusive derivative products officially authorized from the movie “The Founding of an Army,” which dazzled the entire exhibition. Over the four days of the event, the Handao booth attracted attention with its rich product lineup, the...

2017Year6Month29to7Month2, the 12th Asia Outdoor Exhibition was grandly held at the Nanjing International Expo Center. The Handao brand attended as scheduled with its full range of products, and also showcased the official knife from the movie “The Founding of an Army”Officialknifeexclusiveauthorized derivatives

        dazzled the crowd.Handao – Damascus Military Knife Founding of the Army90Anniversary Commemorative Edition

The Red Army saber symbolizes the soul of the military, embodying the fearless spirit and indomitable belief of Chinese soldiers who are willing to sacrifice themselves and stand united against foreign enemies. It serves as a powerful spiritual support for the Chinese people and represents victory and the promise of light.

 Mini Red Army Saber

Stay true to our original aspiration Innovate while preserving tradition Classic legacy continues

As the Handao brand enters a phase of strengthened brand identity, recent product development has placed greater emphasis on technology and technical content.2017In order to enrich its product line, it launched a series of folding knives.

 Handao Poker Folding Knife

 Handao The Pretender, Viper, and Rampage Lolita Folding Knives

Handao Cobra

Handao Heavy Armor Folding Knife

At the same time, staying true to its roots, the classic survival series continues to enhance its features. For example, models such as Locke, Tiger Shark, and Jungle King have been continuously improved and optimized, with more refined variations perfectly presented.

Handao Locke Tactical Knife

 

Handao Tiger Shark

Handao Mercenary

The collector-grade series is truly unforgettable, featuring Damascus bowie knives, gold-wire antler handles, small eagle folding knives, and even a tea knife series—products that genuinely cater to knife enthusiasts are authentically presented.

Handao Small Eagle Folding Knife

Handao Gold-Wire Antler & LargeDamascus Bowtie Knife

 Handao Tea Needles & Tea Knives

Deeply focused on user experience-Handao Survival Journey

As a brand event deeply focused on user experience,“2017the "Handao Survival Journey" has, over the past six months, gained strong recognition from tour leaders and outdoor enthusiasts. Handao’s gear has supported nearly20teams and hundreds of participants on deep expeditions; at the exhibition, tour leaders were invited to share their experiences, and outstanding leaders were awarded personalized limited-edition gold Lock knife tactical knives.

 Survival Journey-Group photo of tour leaders on the journey

 Elite tour leaders of the Survival Journey with the limited-edition gold Lock knife

Outstanding tour leaders of the Survival Journey with HandaoCEOZhang Xihao, Handao spokesperson Zhu Weiqiang, and others take a group photo

During the exhibition, the Handao booth offered many highlights and attracted interviews and coverage from the event organizers and social media.

 China News Service interviews the Handao brandceoZhang Xihao

 The event organizers specially invited well-known outdoor enthusiast-"Living in a Junkyard" to live-stream the Handao booth’s display

Model appearances made the booth even more lively, with pedestrians stopping, chatting, and taking photos……

  

2017Year7Month2Day, the Asia Outdoor Exhibition concluded successfully. At this exhibition, the Handao brand received recognition from dealers and users on-site, made new friends, gained friendships, and further improved itself. We look forward to meeting again next time.

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